TourismISCO 1439
Tourist information centre manager
Tourist information centre managers are in charge of managing employees and activities of a centre which provides information and advice to travellers and visitors about local attractions, events, travelling and accommodation.
Check yourself in a minute: tourist information centre manager
Rate 5 of the 31 essential skills of this occupation (European ESCO data). No account needed.
ensure infrastructure accessibility
create solutions to problems
distribute local information materials
manage budgets
manage staff
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (31)
local area tourism industrylocal area tourism industryThe characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.tourism markettourism marketThe study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.ensure infrastructure accessibilityensure infrastructure accessibilityConsult designers, builders, and people with disabilities to determine how best to provide accessible infrastructure.create solutions to problemscreate solutions to problemsSolve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising informat...distribute local information materialsdistribute local information materialsHand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.comply with food safety and hygienecomply with food safety and hygieneRespect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.manage staffmanage staffManage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the wor...provide tourism related informationprovide tourism related informationGive customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.recruit employeesrecruit employeesHire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.develop financial statistics reportsdevelop financial statistics reportsCreate financial and statistical reports based on collected data which are to be presented to managing bodies of an organisation.handle personal identifiable informationhandle personal identifiable informationAdminister sensitive personal information on customers securely and discreetly.oversee the design of touristic publicationsoversee the design of touristic publicationsMonitor the design of marketing publications and materials for the promotion of tourism-related products.oversee the printing of touristic publicationsoversee the printing of touristic publicationsManage the printing of marketing publications and materials for the promotion of tourism-related products.maintain customer servicemaintain customer serviceKeep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requ...keep up to date on local eventskeep up to date on local eventsFollow the information about upcoming events, services or activities by checking information sheets and online communication.design materials for multimedia campaignsdesign materials for multimedia campaignsDraft and develop materials to be produced for a multimedia campaign, keeping in mind budgeting, scheduling and production.maintain customer recordsmaintain customer recordsKeep and store structured data and records about customers in accordance with customer data protection and privacy regulations.build a network of suppliers in tourismbuild a network of suppliers in tourismEstablish a widely spread network of suppliers in the tourism industry.respond to customers' inquiriesrespond to customers' inquiriesAnswer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.apply foreign languages in tourismapply foreign languages in tourismUse the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.handle touristic quantitative datahandle touristic quantitative dataGather, process and present quantitative data in the touristic sector about attractions, events, travelling and accommodation.present reportspresent reportsDisplay results, statistics and conclusions to an audience in a transparent and straightforward way.have computer literacyhave computer literacyUtilise computers, IT equipment and modern day technology in an efficient way.develop tourist information materialsdevelop tourist information materialsCreate documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.analyse data about clientsanalyse data about clientsStudy data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.assess an area as a tourism destinationassess an area as a tourism destinationEvaluate an area by analysing its typology, characteristics and its application as a tourist resource.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...develop strategies for accessibilitydevelop strategies for accessibilityCreate strategies for a business to enable optimum accessibility for all clients.manage medium term objectivesmanage medium term objectivesMonitor medium term schedules with budget estimations and reconciliation on a quarterly basis.design press kit for mediadesign press kit for mediaDraft promotional materials to be distributed among members of the media for promotional purposes.
Optional (20) — show
virtual realityvirtual realityThe process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.ecotourismecotourismThe practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural ...self-service technologies in tourismself-service technologies in tourismThe application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by thems...read mapsread mapsRead maps effectively.prepare travel packagesprepare travel packagesMake holiday and travel packages ready and arrange accommodation, logistics and transportation services such as chartered airplanes, taxis or rental cars for clients and additional services and excurs...engage local communities in the management of natural protected areasengage local communities in the management of natural protected areasBuild a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.manage conservation of natural and cultural heritagemanage conservation of natural and cultural heritageUse revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.use e-tourism platformsuse e-tourism platformsUse digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer sa...promote virtual reality travelling experiencespromote virtual reality travelling experiencesUse virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or ho...improve customer traveling experiences with augmented realityimprove customer traveling experiences with augmented realityUse augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, loc...support local tourismsupport local tourismPromote local products and services to visitors and encourage the use of local tourism operators in a destination.educate on sustainable tourismeducate on sustainable tourismDevelop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture an...plan shifts of employeesplan shifts of employeesPlans shifts of employees to ensure completion of all customer orders and satisfactory completion of the production plan.support community-based tourismsupport community-based tourismSupport and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local co...coordinate operational activitiescoordinate operational activitiesSynchronise activities and responsibilities of the operational staff to ensure that the resources of an organisation are used most efficiently in pursuit of the specified objectives.assist clients with special needsassist clients with special needsAid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.manage visitor flows in natural protected areasmanage visitor flows in natural protected areasDirect visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.manage websitemanage websiteProvide different services related to website management such as monitoring online traffic, managing content, providing website support and making estimations and improvements to one's website.train employeestrain employeesLead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the perform...perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
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Frequently asked questions
What does a tourist information centre manager do?
Tourist information centre managers are in charge of managing employees and activities of a centre which provides information and advice to travellers and visitors about local attractions, events, travelling and accommodation.
What skills does a tourist information centre manager need?
A tourist information centre manager needs 31 essential skills, including local area tourism industry, tourism market, ensure infrastructure accessibility, create solutions to problems, distribute local information materials.
Will AI replace tourist information centre manager jobs?
The AI disruption score for tourist information centre manager is 61/100 (high risk). Skills most exposed to automation: maintain customer records, distribute local information materials, handle touristic quantitative data. Most resilient: engage local communities in the management of natural protected areas, assist clients with special needs, comply with food safety and hygiene.
AI Replacement Risk
61/ 100
High Risk
Low riskHigh risk
Skills most at risk from AI
Skills resilient to automation
This is the average for the whole occupation. The AI Career Shield test (about 10 minutes) shows the risk in your own work and what you can do about it.
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