RetailISCO 4221
Tourist information officer
Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.
Check yourself in a minute: tourist information officer
Rate 5 of the 22 essential skills of this occupation (European ESCO data). No account needed.
distribute local information materials
produce content for tourism brochures
quote prices
process booking
provide tourism related information
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (22)
local area tourism industrylocal area tourism industryThe characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.distribute local information materialsdistribute local information materialsHand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.communicate with customerscommunicate with customersRespond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.comply with food safety and hygienecomply with food safety and hygieneRespect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.produce content for tourism brochuresproduce content for tourism brochuresCreate content for leaflets and tourism brochures, travel services and package deals.quote pricesquote pricesRefer to prices for the client by researching and estimating fare rates.process bookingprocess bookingExecute a booking of a place according to client's requirement in advance and issue all appropriate documents.provide tourism related informationprovide tourism related informationGive customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.handle personal identifiable informationhandle personal identifiable informationAdminister sensitive personal information on customers securely and discreetly.identify customer's needsidentify customer's needsUse appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.assist visitorsassist visitorsAid visitors by responding to their questions, giving satisfactory explanations, suggestions and recommendations.maintain customer servicemaintain customer serviceKeep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requ...demonstrate intercultural competences in hospitality servicesdemonstrate intercultural competences in hospitality servicesUnderstand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.provide directions to guestsprovide directions to guestsShow guests the way through buildings or on domains, to their seats or performance setting, helping them with any additional information so that they can reach the foreseen event destination.maintain customer recordsmaintain customer recordsKeep and store structured data and records about customers in accordance with customer data protection and privacy regulations.build a network of suppliers in tourismbuild a network of suppliers in tourismEstablish a widely spread network of suppliers in the tourism industry.collect tourist informationcollect tourist informationGather and compile relevant touristic information from a variety of sources.respond to customers' inquiriesrespond to customers' inquiriesAnswer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.apply foreign languages in tourismapply foreign languages in tourismUse the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.develop tourist information materialsdevelop tourist information materialsCreate documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.coordinate efforts of stakeholders for destination promotioncoordinate efforts of stakeholders for destination promotionMonitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.devise special promotionsdevise special promotionsPlan and invent promotion activities to stimulate sales.
Optional (22) — show
virtual realityvirtual realityThe process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.ecotourismecotourismThe practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural ...self-service technologies in tourismself-service technologies in tourismThe application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by thems...augmented realityaugmented realityThe process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such a...sell ticketssell ticketsExchange tickets for money in order to finalise the selling process by issuing the tickets as a proof of payment.engage local communities in the management of natural protected areasengage local communities in the management of natural protected areasBuild a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.manage conservation of natural and cultural heritagemanage conservation of natural and cultural heritageUse revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.use e-tourism platformsuse e-tourism platformsUse digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer sa...promote virtual reality travelling experiencespromote virtual reality travelling experiencesUse virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or ho...improve customer traveling experiences with augmented realityimprove customer traveling experiences with augmented realityUse augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, loc...apply social media marketingapply social media marketingEmploy website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and s...support local tourismsupport local tourismPromote local products and services to visitors and encourage the use of local tourism operators in a destination.educate on sustainable tourismeducate on sustainable tourismDevelop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture an...support community-based tourismsupport community-based tourismSupport and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local co...work in a hospitality teamwork in a hospitality teamFunction confidently within a group in hospitality services, in which each has his own responsibility in reaching a common goal which is a good interaction with the customers, guests or collaborators ...sell souvenirssell souvenirsExchange souvenirs for money by displaying them in an attractive way and communicating with customers.manage visitor flows in natural protected areasmanage visitor flows in natural protected areasDirect visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.process paymentsprocess paymentsAccept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay attent...integrate content into output mediaintegrate content into output mediaCompile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...perform services in a flexible mannerperform services in a flexible mannerAdapt service approach when circumstances change.organise cultural eventsorganise cultural eventsArrange events in cooperation with local stakeholders which promote local culture and heritage.
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Occupations that need many of the same essential skills, so the move between them is shortest.
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Frequently asked questions
What does a tourist information officer do?
Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.
What skills does a tourist information officer need?
A tourist information officer needs 22 essential skills, including local area tourism industry, distribute local information materials, communicate with customers, comply with food safety and hygiene, produce content for tourism brochures.
Will AI replace tourist information officer jobs?
The AI disruption score for tourist information officer is 51/100 (moderate risk). Skills most exposed to automation: process booking, maintain customer records, process payments. Most resilient: engage local communities in the management of natural protected areas, perform services in a flexible manner, work in a hospitality team.
AI Replacement Risk
51/ 100
Moderate Risk
Low riskHigh risk
Quick Facts
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