What skills does a tourism product manager need?

A tourism product manager needs 36 essential skills including tourism market, market analysis, tourist resources of a destination for further development, sales strategies, carry out inventory planning. Core competencies include .

Will AI replace tourism product manager jobs?

The AI disruption score for tourism product manager is 73/100 (high risk). Some tasks may be automated but the role will evolve rather than disappear entirely.

Management & LeadershipAdministrative and commercial managersISCO 1221

tourism product manager

Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (36)

tourism markettourism marketThe study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.market analysismarket analysisThe field of market analysis and research and its particular research methods.tourist resources of a destination for further developmenttourist resources of a destination for further developmentThe study of touristic resources in a specific area and its potential for further development of new touristic services and events.sales strategiessales strategiesThe principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.carry out inventory planningcarry out inventory planningDetermine the optimal quantities and timings of inventory in order to align it with sales and production capacity.comply with food safety and hygienecomply with food safety and hygieneRespect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.produce content for tourism brochuresproduce content for tourism brochuresCreate content for leaflets and tourism brochures, travel services and package deals.implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.set up pricing strategiesset up pricing strategiesApply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.manage distribution of destination promotional materialsmanage distribution of destination promotional materialsOversee the distribution of touristic catalogues and brochures.engage local communities in the management of natural protected areasengage local communities in the management of natural protected areasBuild a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.manage conservation of natural and cultural heritagemanage conservation of natural and cultural heritageUse revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.use e-tourism platformsuse e-tourism platformsUse digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer sa...manage distribution channelsmanage distribution channelsOversee distribution channels with regards to the requirements of customers.create annual marketing budgetcreate annual marketing budgetMake the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering produ...develop tourism productsdevelop tourism productsDevelop and promote tourism products, activities, services and package deals.maintain customer servicemaintain customer serviceKeep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requ...support local tourismsupport local tourismPromote local products and services to visitors and encourage the use of local tourism operators in a destination.develop travel charter programmedevelop travel charter programmeCreate travel charter programmes in accordance to organisation policy and market demand.participate in tourism eventsparticipate in tourism eventsTake part in tourism fairs and exhibitions in order to promote, distribute and negotiate tourism services and packages.support community-based tourismsupport community-based tourismSupport and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local co...manage contractsmanage contractsNegotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, ...develop tourism destinationsdevelop tourism destinationsCreate tourism packages by discovering destinations and places of interest in cooperation with local stakeholders.implement sales strategiesimplement sales strategiesCarry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.plan measures to safeguard cultural heritageplan measures to safeguard cultural heritagePrepare protection plans to apply against unexpected disasters to reduce the impact on cultural heritage as buildings, structures or landscapes.negotiate supplier arrangementsnegotiate supplier arrangementsReach an agreement with the supplier upon technical, quantity, quality, price, conditions, storage, packaging, send-back and other requirements related to the purchasing and delivering process.build a network of suppliers in tourismbuild a network of suppliers in tourismEstablish a widely spread network of suppliers in the tourism industry.plan medium to long term objectivesplan medium to long term objectivesSchedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.assess an area as a tourism destinationassess an area as a tourism destinationEvaluate an area by analysing its typology, characteristics and its application as a tourist resource.monitor contractor performancemonitor contractor performanceManage contractor performance and assess whether they are meeting the agreed standard and correct underperformance if needed.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...measure sustainability of tourism activitiesmeasure sustainability of tourism activitiesCollect information, monitor and assess the impact of tourism on the environment, including on protected areas, on local cultural heritage and biodiversity, in an effort to reduce the carbon footprint...plan measures to safeguard natural protected areasplan measures to safeguard natural protected areasPlan protection measures for natural areas that are protected by law, to reduce the negative impact of tourism or natural hazards on the designated areas. This includes activities such as controlling ...manage medium term objectivesmanage medium term objectivesMonitor medium term schedules with budget estimations and reconciliation on a quarterly basis.create new conceptscreate new conceptsCome up with new concepts.manage production of destination promotional materialsmanage production of destination promotional materialsOversee creation, production and distribution of touristic catalogues and brochures.

Optional (11)

virtual realityvirtual realityThe process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.ecotourismecotourismThe practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural ...self-service technologies in tourismself-service technologies in tourismThe application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by thems...augmented realityaugmented realityThe process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such a...manage yieldmanage yieldAbility to conceive a pricing strategy based on understanding, anticipating, and influencing consumer behaviour in order to maximise revenue or profit from a fixed perishable resource from airline res...develop inclusive communication materialdevelop inclusive communication materialDevelop inclusive communication resources. Provide appropriate accessible digital, print and signage information and apply the appropriate language to support the representation and inclusion of peopl...promote virtual reality travelling experiencespromote virtual reality travelling experiencesUse virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or ho...improve customer traveling experiences with augmented realityimprove customer traveling experiences with augmented realityUse augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, loc...educate on sustainable tourismeducate on sustainable tourismDevelop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture an...apply foreign languages in tourismapply foreign languages in tourismUse the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.utilise cross-sellingutilise cross-sellingApply sales techniques to sell additional products or services to current customers.