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RetailISCO 4221

Tour organiser

A tour organiser is a person who manages and oversees the itinerary of a tourist trip and gives travellers the practical information they need.

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Rate 5 of the 22 essential skills of this occupation (European ESCO data). No account needed.

oversee all travel arrangements

engage local communities in the management of natural protected areas

manage conservation of natural and cultural heritage

welcome tour groups

inform tourist groups on logistical times

About tour organiser

The organiser arranges entry to tourist attractions, plans the days so that the group arrives during a site's opening hours, and informs the group of arrival and departure times. The organiser welcomes tour groups at the start of the trip and gives them practical information about the programme.

The organiser builds a network of suppliers in the tourism sector, including coach operators, guides, restaurants, sites and hotels, each of which has to deliver its service on the agreed day.

The organiser assists clients with special needs and plans in advance for access, pace, seating, medical requirements and what a given site cannot accommodate. The organiser knows the local and regional tourism promotion sector and supports community tourism, where the money a group spends stays with the people whose place is being visited. The organiser ensures compliance with health and safety standards throughout, including during transfers and visits.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (22)

local area tourism industrylocal area tourism industryThe characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.oversee all travel arrangementsoversee all travel arrangementsMake sure that travel arrangements run according to plan and ensure effective and satisfactory service, accommodation and catering.engage local communities in the management of natural protected areasengage local communities in the management of natural protected areasBuild a relationship with the local community at the destination to minimise conflicts by supporting the economic growth of local tourism businesses and respecting local traditional practices.manage conservation of natural and cultural heritagemanage conservation of natural and cultural heritageUse revenue from tourism activities and donations to fund and preserve natural protected areas and intangible cultural heritage such as crafts, songs and stories of communities.manage health and safety standardsmanage health and safety standardsOversee all personnel and processes to comply with health, safety and hygiene standards. Communicate and support alignment of these requirements with the company's health and safety programmes.welcome tour groupswelcome tour groupsGreet newly arrived groups of tourists at their starting point to announce details of upcoming events and travel arrangements.inform tourist groups on logistical timesinform tourist groups on logistical timesBrief groups of tourists on departure and arrival times as part of their itinerary.handle personal identifiable informationhandle personal identifiable informationAdminister sensitive personal information on customers securely and discreetly.organise entry to attractionsorganise entry to attractionsArrange the enrolment in activities and attractions. Arrange payments and pre-bookings and distribute information leaflets.maintain customer servicemaintain customer serviceKeep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requ...support local tourismsupport local tourismPromote local products and services to visitors and encourage the use of local tourism operators in a destination.coordinate performance tourscoordinate performance toursSchedule planning for a series of event dates, plan timetables, organise venues, accommodations and transportation for longer tours.organise transportation of tour groupsorganise transportation of tour groupsArrange the rent of cars or buses for groups and schedule timely departures and returns.support community-based tourismsupport community-based tourismSupport and promote tourism initiatives where tourists are immersed in the culture of local communities usually in rural, marginalised areas. The visits and overnight stays are managed by the local co...assist clients with special needsassist clients with special needsAid clients with special needs following relevant guidelines and special standards. Recognise their needs and accurately respond to them if needed.manage visitor flows in natural protected areasmanage visitor flows in natural protected areasDirect visitor flows in natural protected areas, so as to minimise the long-term impact of visitors and ensure the preservation of local flora and fauna, in line with environmental regulations.build a network of suppliers in tourismbuild a network of suppliers in tourismEstablish a widely spread network of suppliers in the tourism industry.handle veterinary emergencieshandle veterinary emergenciesHandle unforeseen incidents concerning animals and circumstances which call for urgent action in an appropriate professional manner.apply foreign languages in tourismapply foreign languages in tourismUse the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...perform services in a flexible mannerperform services in a flexible mannerAdapt service approach when circumstances change.check travel documentationcheck travel documentationControl tickets and travel documents, allocate seats and note food preferences of people on tour.
Optional (15) — show
virtual realityvirtual realityThe process of simulating real-life experiences in a completely immersive digital environment. The user interacts with the virtual reality system via devices such as specifically designed headsets.ecotourismecotourismThe practice of sustainable travel to natural areas that conserve and support the local environment, fostering environmental and cultural understanding. It usually involves the observation of natural ...self-service technologies in tourismself-service technologies in tourismThe application of self-service technologies in the tourism industry: performing online bookings, self-check-ins for hotels and airlines, allowing clients to perform and complete reservations by thems...augmented realityaugmented realityThe process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such a...tourist resources of a destination for further developmenttourist resources of a destination for further developmentThe study of touristic resources in a specific area and its potential for further development of new touristic services and events.ensure infrastructure accessibilityensure infrastructure accessibilityConsult designers, builders, and people with disabilities to determine how best to provide accessible infrastructure.read mapsread mapsRead maps effectively.maintain relationship with suppliersmaintain relationship with suppliersBuild a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.use e-tourism platformsuse e-tourism platformsUse digital platforms to promote and share information and digital content about a hospitality establishment or services. Analyse and manage reviews addressed to the organisation to ensure customer sa...promote virtual reality travelling experiencespromote virtual reality travelling experiencesUse virtual reality technology to immerse customers into experiences such as virtual tours of a destination, attraction or hotel. Promote this technology to allow customers to sample attractions or ho...improve customer traveling experiences with augmented realityimprove customer traveling experiences with augmented realityUse augmented reality technology to provide customers with enhanced experiences in their travelling journey, ranging from exploring digitally, interactively and in more depth tourist destinations, loc...educate on sustainable tourismeducate on sustainable tourismDevelop educational programmes and resources for individuals or guided groups, to provide information about sustainable tourism and the impact of human interaction on the environment, local culture an...participate in tourism eventsparticipate in tourism eventsTake part in tourism fairs and exhibitions in order to promote, distribute and negotiate tourism services and packages.plan medium to long term objectivesplan medium to long term objectivesSchedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.

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Frequently asked questions

What does a tour organiser do?

Tour organisers are in charge of managing and supervising the itinerary of a touristic voyage and provide practical information to tourists.

What skills does a tour organiser need?

A tour organiser needs 22 essential skills, including local area tourism industry, oversee all travel arrangements, engage local communities in the management of natural protected areas, manage conservation of natural and cultural heritage, manage health and safety standards.

Will AI replace tour organiser jobs?

The AI disruption score for tour organiser is 64/100 (high risk). Skills most exposed to automation: check travel documentation, organise entry to attractions, self-service technologies in tourism. Most resilient: engage local communities in the management of natural protected areas, assist clients with special needs, handle veterinary emergencies.

AI Replacement Risk

64/ 100
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Quick Facts

SectorRetail
ISCO GroupCustomer services clerks
Essential Skills22

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