TourismISCO 1420
Shop manager
Shop managers are responsible for activities and staff in specialised shops.
Check yourself in a minute: shop manager
Rate 5 of the 26 essential skills of this occupation (European ESCO data). No account needed.
ensure infrastructure accessibility
study sales levels of products
set up pricing strategies
order supplies
manage budgets
Do You Have the Skills for This Role?
Core competency requirements inferred from the occupation's skill profile. Take the free assessment to see how you match.
Must-Have Skills (Advanced)
Customer OrientationAdvanced
Supporting Skills
CommunicationIntermediate
Digital FluencyIntermediate
AdaptabilityIntermediate
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (26)
sales activitiessales activitiesThe supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasin...employment lawemployment lawThe law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.ensure infrastructure accessibilityensure infrastructure accessibilityConsult designers, builders, and people with disabilities to determine how best to provide accessible infrastructure.study sales levels of productsstudy sales levels of productsCollect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and ...set up pricing strategiesset up pricing strategiesApply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.order suppliesorder suppliesCommand products from relevant suppliers to get convenient and profitable products to purchase.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.maintain relationship with customersmaintain relationship with customersBuild a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and servic...manage staffmanage staffManage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the wor...maintain relationship with suppliersmaintain relationship with suppliersBuild a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.recruit employeesrecruit employeesHire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.obtain relevant licensesobtain relevant licensesComply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.oversee promotional sales pricesoversee promotional sales pricesEnsure that sale prices and promotions are passed through the register as they should.ensure correct goods labellingensure correct goods labellingEnsure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and ad...negotiate sales contractsnegotiate sales contractsCome to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.measure customer feedbackmeasure customer feedbackEvaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.perform procurement processesperform procurement processesUndertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.maximise sales revenuesmaximise sales revenuesIncrease possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.adhere to organisational guidelinesadhere to organisational guidelinesAdhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.set sales goalsset sales goalsSet sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.apply health and safety standardsapply health and safety standardsAdhere to standards of hygiene and safety established by respective authorities.supervise merchandise displayssupervise merchandise displaysWork closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.monitor customer servicemonitor customer serviceEnsure all employees are providing excellent customer service in accordance to company policy.manage theft preventionmanage theft preventionApply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.negotiate buying conditionsnegotiate buying conditionsNegotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
Optional (25) — show
train staff to reduce food wastetrain staff to reduce food wasteEstablish new trainings and staff development provisions to support staff knowledge in food waste prevention and food recycling practices. Ensure that staff understands methods of and tools for food r...plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...operate cash registeroperate cash registerRegister and handle cash transactions by using point of sale register.identify suppliersidentify suppliersDetermine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likel...implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.examine merchandiseexamine merchandiseControl items put up for sale are correctly priced and displayed and that they function as advertised.sell productssell productsEncourage sales by identifying the customer’s buying needs and by promoting benefits and features of the organisation’s products. Respond to and resolve customer objections and agree to mutually benef...design indicators for food waste reductiondesign indicators for food waste reductionDetermine key performance indicators (KPI) for reducing food waste and managing in line with established standards. Oversee the evaluation of methods, equipment and costs for food waste prevention.maintain store cleanlinessmaintain store cleanlinessKeep the store tidy and clean by hovering and mopping.use internet to increase salesuse internet to increase salesPromote goods and services through the use of internet systems such as e-commerce, m-commerce and social media in order to increase sales.managing a business with great caremanaging a business with great careDetailed and thorough treatment of transactions, compliance with regulations and supervision of employees, safeguarding a smooth running of daily operations.evaluate employeesevaluate employeesAnalyse employees' individual performances over a certain time span and communicate your conclusions to the employee in question or higher management. Evaluate achievements of staff members.write work-related reportswrite work-related reportsCompose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligib...handle financial overviews of the storehandle financial overviews of the storeMonitor the financial situation, analyse the store's sales figures.manage inventorymanage inventoryControl product inventory in balance of availability and storage costs.produce sales reportsproduce sales reportsMaintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.implement sales strategiesimplement sales strategiesCarry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.conduct research on food waste preventionconduct research on food waste preventionResearch and evaluate methods, equipment and costs for reducing and managing food waste. Monitor recorded measurement data and identify areas for improvement relating to food waste prevention.coordinate orders from various supplierscoordinate orders from various suppliersHandle orders from various suppliers and ensure the best quality by performing an analysis of their sample products.process orders from online shopprocess orders from online shopProcess orders from web shop; direct sales, packaging and shipment.develop food waste reduction strategiesdevelop food waste reduction strategiesDevelop policies such as staff meal or food redistribution to reduce, reuse and recycle food waste where possible. This includes reviewing purchasing policies to identify areas for reducing food waste...ensure store securityensure store securityImplement and monitor security measures within the store; be vigilant about shoplifters and fraudulent use of credit cards.manage aftersales processes to comply with business standardsmanage aftersales processes to comply with business standardsOversee the progress of after sales activities; make sure that all work is carried out in accordance to business procedures and legal requirements.store productsstore productsKeep products in a safe place in order to maintain their quality. Ensure the stock facilities meet hygiene standards, regulating temperature, heating and air conditioning of storage facilities.perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
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Frequently asked questions
What does a shop manager do?
Shop managers are responsible for activities and staff in specialised shops.
What skills does a shop manager need?
A shop manager needs 26 essential skills, including sales activities, employment law, ensure infrastructure accessibility, study sales levels of products, set up pricing strategies.
Will AI replace shop manager jobs?
The AI disruption score for shop manager is 63/100 (high risk). Skills most exposed to automation: operate cash register, produce sales reports, process orders from online shop. Most resilient: maintain relationship with suppliers, ensure infrastructure accessibility, negotiate buying conditions.
AI Replacement Risk
63/ 100
High Risk
Low riskHigh risk
Skills most at risk from AI
Skills resilient to automation
This is the average for the whole occupation. The AI Career Shield test (about 10 minutes) shows the risk in your own work and what you can do about it.
Check your own AI riskQuick Facts
SectorTourism
ISCO GroupHospitality, retail and other services managers
Essential Skills26
Core Skills4
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