TourismISCO 1420
Beverages shop manager
Beverages shop managers assume responsibility for activities and staff in specialised shops.
Check yourself in a minute: beverages shop manager
Rate 5 of the 32 essential skills of this occupation (European ESCO data). No account needed.
train staff to reduce food waste
conform to alcohol regulations
study sales levels of products
set up pricing strategies
order supplies
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (32)
alcoholic beverage productsalcoholic beverage productsThe origin and composition of alcoholic beverages and cocktails, the way to match them with food and the way they have to be poured.sales activitiessales activitiesThe supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasin...employment lawemployment lawThe law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.train staff to reduce food wastetrain staff to reduce food wasteEstablish new trainings and staff development provisions to support staff knowledge in food waste prevention and food recycling practices. Ensure that staff understands methods of and tools for food r...conform to alcohol regulationsconform to alcohol regulationsEnsure legal standards and specifications, such as the alcohol levels of EU and the country of export, are met.study sales levels of productsstudy sales levels of productsCollect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and ...set up pricing strategiesset up pricing strategiesApply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.order suppliesorder suppliesCommand products from relevant suppliers to get convenient and profitable products to purchase.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.maintain relationship with customersmaintain relationship with customersBuild a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and servic...manage staffmanage staffManage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the wor...maintain relationship with suppliersmaintain relationship with suppliersBuild a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.recruit employeesrecruit employeesHire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.obtain relevant licensesobtain relevant licensesComply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.apply regulations regarding the sale of alcoholic beveragesapply regulations regarding the sale of alcoholic beveragesComply to government regulations concerning the sale of alcoholic beverages and obtain a license if required.oversee promotional sales pricesoversee promotional sales pricesEnsure that sale prices and promotions are passed through the register as they should.ensure correct goods labellingensure correct goods labellingEnsure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and ad...negotiate sales contractsnegotiate sales contractsCome to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.enforce alcohol drinking lawsenforce alcohol drinking lawsImplement local legislation surrounding the selling of alcoholic beverages, including its sale to minors.measure customer feedbackmeasure customer feedbackEvaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.enforce regulations of selling alcoholic beverages to minorsenforce regulations of selling alcoholic beverages to minorsEnsure compliance with governmental regulations concerning the selling of alcoholic beverages to minors.perform procurement processesperform procurement processesUndertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.maximise sales revenuesmaximise sales revenuesIncrease possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.adhere to organisational guidelinesadhere to organisational guidelinesAdhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.monitor proper product handlingmonitor proper product handlingSupervise the handling of products in the store and storage area and issue instructions.set sales goalsset sales goalsSet sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.apply health and safety standardsapply health and safety standardsAdhere to standards of hygiene and safety established by respective authorities.supervise merchandise displayssupervise merchandise displaysWork closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.monitor customer servicemonitor customer serviceEnsure all employees are providing excellent customer service in accordance to company policy.manage theft preventionmanage theft preventionApply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.negotiate buying conditionsnegotiate buying conditionsNegotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
Optional (7) — show
sommelier activitiessommelier activitiesTypes and brands of wine and their compatibility with food.beverages production processbeverages production processManufacturing process of different types of beverages, alcoholic, soft drinks and other.advise customers on the preparation of beveragesadvise customers on the preparation of beveragesProvide information and tips to customers related to the preparation of beverages such as cocktails and with advice on storage conditions.advise customers on food and drinks pairingadvise customers on food and drinks pairingProvide advice to customers related to which wines, liquors or other alcoholic beverages sold in the store can match with different types of food.evaluate employeesevaluate employeesAnalyse employees' individual performances over a certain time span and communicate your conclusions to the employee in question or higher management. Evaluate achievements of staff members.monitor check-out pointmonitor check-out pointEnsure check-out points have adequate cash available and are staffed appropriately.handle sensitive productshandle sensitive productsProperly store and present sensitive products, taking care of relevant factors like temperature, light exposure, moisture levels, etc.
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Frequently asked questions
What does a beverages shop manager do?
Beverages shop managers assume responsibility for activities and staff in specialised shops.
What skills does a beverages shop manager need?
A beverages shop manager needs 32 essential skills, including alcoholic beverage products, sales activities, employment law, train staff to reduce food waste, conform to alcohol regulations.
Will AI replace beverages shop manager jobs?
The AI disruption score for beverages shop manager is 60/100 (high risk). Skills most exposed to automation: measure customer feedback, study sales levels of products, ensure correct goods labelling. Most resilient: alcoholic beverage products, maintain relationship with suppliers, negotiate buying conditions.
AI Replacement Risk
60/ 100
High Risk
Low riskHigh risk
Skills most at risk from AI
Skills resilient to automation
This is the average for the whole occupation. The AI Career Shield test (about 10 minutes) shows the risk in your own work and what you can do about it.
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