Nestorbot
Financial ServicesISCO 2431

Promotion assistant

A promotion assistant is a person who supports the preparation and running of promotional activity at points of sale.

Check your gapsCheck yourself in a minute ↓AI risk: 55/100 (high risk)

Check yourself in a minute: promotion assistant

Rate 5 of the 8 essential skills of this occupation (European ESCO data). No account needed.

perform business research

assist in developing marketing campaigns

help coordinate promotional activities

support managers

perform office routine activities

About promotion assistant

The promotion assistant starts from data. Business research is carried out and the information that management needs is gathered, so that a decision can be taken on whether a promotion is required in a given place and at a given time: how a product is selling, what competitors are doing, how earlier campaigns turned out. The assistant puts this information together so that management can base a decision on it.

Once the decision is taken, the assistant helps coordinate the promotional activities. Materials and resources are obtained: display units, leaflets, samples, price markings, and the people to staff a stand. The assistant helps develop marketing campaigns, drawing on advertising techniques and communication principles.

The daily side of the job is clerical: orders, accounting for materials, the campaign calendar, correspondence with the outlets and reports once a promotion ends. The assistant also supports managers in preparing and settling promotional activities. How to become a promotion assistant: formal requirements are set by the employer.

Key Work Functions

Core areas of responsibility for a promotion assistant.

1

Market Research and Data Administration

  • Conduct market research to identify consumer trends and purchasing behavior patterns
  • Compile and analyze sales data to assess promotional opportunity windows
  • Gather competitive intelligence and pricing information for strategic planning
2

Campaign Support and Coordination

  • Assist in developing marketing campaign concepts and promotional strategies
  • Coordinate promotional activities across multiple points of sale
  • Help secure and organize promotional materials and resources
3

Administrative Support

  • Perform office routine activities and maintain promotional documentation
  • Handle clerical duties including scheduling, record-keeping, and correspondence
  • Prepare reports and summaries of promotional activities and results
4

Management Support and Communication

  • Provide comprehensive information support to managers for promotional decision-making
  • Communicate between field staff and management regarding promotional execution
  • Track promotional timeline and ensure timely execution of all activities

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (8)

advertising techniquesadvertising techniquesThe communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.communication principlescommunication principlesThe set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.perform business researchperform business researchSearch and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.assist in developing marketing campaignsassist in developing marketing campaignsProvide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around f...help coordinate promotional activitieshelp coordinate promotional activitiesHelp establish a schedule for promotional activities. Define the content of promotional activities. Select resource person or people to delegate and share relevant information with them. Prepare the n...support managerssupport managersProvide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.perform office routine activitiesperform office routine activitiesProgram, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.perform clerical dutiesperform clerical dutiesPerform administrative tasks such as filing, typing up reports and maintaining mail correspondence.
Optional (14) — show
graphic designgraphic designThe techniques to create a visual representation of ideas and messages.motion graphicsmotion graphicsThe techniques and software for creating the illusion of motion such as keyframing, Adobe After Effects, and Nuke.operate a cameraoperate a cameraCapture moving images with a camera. Operate the camera skilfully and safely to obtain high quality material.coordinate eventscoordinate eventsLead events by managing budget, logistics, event support, security, emergency plans and follow up.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.meet expectations of target audiencemeet expectations of target audienceResearch the needs and expectations of the target audience to ensure the program's theme meets both.perform video editingperform video editingRearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, ...develop promotional toolsdevelop promotional toolsGenerate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.ensure equipment availabilityensure equipment availabilityEnsure that the necessary equipment is provided, ready and available for use before start of procedures.create advertisementscreate advertisementsUse your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.manage the handling of promotional materialsmanage the handling of promotional materialsPlan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.keep promotions recordskeep promotions recordsKeep records on sales information and distribution of materials. File reports on customer reactions to their employers' products and promotions; present these reports to their managers.liaise with distribution channel managersliaise with distribution channel managersLiaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.sales promotion techniquessales promotion techniquesThe techniques used to persuade customers to purchase a product or a service.

Related Occupations

Occupations that need many of the same essential skills, so the move between them is shortest.

fundraising assistant4 shared essential skillsmarketing assistant4 shared essential skillsadvertising assistant3 shared essential skillsmanagement assistant3 shared essential skillssales support assistant3 shared essential skillssupply chain assistant3 shared essential skillsadministrative assistant2 shared essential skillsadvertising manager2 shared essential skills

Frequently asked questions

What does a promotion assistant do?

Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.

What skills does a promotion assistant need?

A promotion assistant needs 8 essential skills, including advertising techniques, communication principles, perform business research, assist in developing marketing campaigns, help coordinate promotional activities.

Will AI replace promotion assistant jobs?

The AI disruption score for promotion assistant is 55/100 (high risk). Skills most exposed to automation: perform clerical duties, perform office routine activities, keep promotions records. Most resilient: communication principles, liaise with distribution channel managers, coordinate events.

AI Replacement Risk

55/ 100
High Risk
Low riskHigh risk

This is the average for the whole occupation. The AI Career Shield test (about 10 minutes) shows the risk in your own work and what you can do about it.

Check your own AI risk
View full AI disruption analysis →

Quick Facts

SectorFinancial Services
ISCO GroupBusiness and administration professionals
Essential Skills8

What are you missing to work as promotion assistant?

The free skill gap analysis compares your skills with what this occupation requires and shows where to start.

Check your gaps