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Public Administration & LegalISCO 4419

Advertising assistant

Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.

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Check yourself in a minute: advertising assistant

Rate 5 of the 12 essential skills of this occupation (European ESCO data). No account needed.

perform business research

file documents

support managers

develop digital content

identify customer's needs

About advertising assistant

As an advertising assistant, you will be the backbone of advertising departments and agencies, handling essential administrative and operational tasks that keep campaigns running smoothly. Your day-to-day responsibilities include managing documents, coordinating communication between internal teams and external clients, and supporting managers in executing advertising strategies. You will assist in content creation for both digital and print channels, conduct market research to understand customer needs, and help translate creative concepts into actionable deliverables.

Key Work Functions

Core areas of responsibility for a advertising assistant.

1

Administrative Support and Document Management

  • Organize and file advertising documents, contracts, and campaign materials systematically
  • Maintain databases and records for advertising campaigns and client information
  • Prepare reports and presentations for advertising initiatives
2

Client Communication and Liaison

  • Act as primary contact point between advertising agency and external clients
  • Identify and document client needs and preferences for campaigns
  • Coordinate communication channels including email, phone, and meetings
3

Content Creation and Digital Development

  • Develop digital content for online platforms including social media and websites
  • Contribute creative ideas and concepts for advertising campaigns
  • Assist in creating print materials and digital assets using design tools
4

Market Research and Customer Analysis

  • Conduct business research to support advertising strategy development
  • Gather and analyze data on customer preferences and market trends
  • Prepare research summaries to inform campaign planning
5

Manager Support and Campaign Implementation

  • Assist managers with execution of advertising plans and tactical activities
  • Coordinate resources and timeline management for campaign launches
  • Track campaign progress and provide updates to stakeholders

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (12)

advertising techniquesadvertising techniquesThe communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.perform business researchperform business researchSearch and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.file documentsfile documentsCreate a filing system. Write a document catalogue. Label documents etc.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.support managerssupport managersProvide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.develop digital contentdevelop digital contentCreate and edit digital content in different formats, express oneself through digital means.identify customer's needsidentify customer's needsUse appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.liaise with advertising agenciesliaise with advertising agenciesCommunicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim...use communication techniquesuse communication techniquesApply techniques of communication which allow interlocutors to better understand each other and communicate accurately in the transmission of messages.develop creative ideasdevelop creative ideasDeveloping new artistic concepts and creative ideas.use IT toolsuse IT toolsApplication of computers, computer networks and other information technologies and equipment to storing, retrieving, transmitting and manipulating data, in the context of a business or enterprise.digital mediadigital mediaThe set of medias that are transmitted through electronic devices.
Optional (20) — show
adobe creative suiteadobe creative suiteThe set of software applications that are used to create visual content for personal or business use. Examples of items that can be generated are flyers, brochures, books, websites and videos.types of mediatypes of mediaThe means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.media planningmedia planningThe process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences,...implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.monitor media industry research figuresmonitor media industry research figuresKeep up to date with distribution figures of the various printed media outlets such as newspapers and journals; with the audience figures of radio and television or of specific broadcast programs; and...create media plancreate media planDetermine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.examine advertisement layoutexamine advertisement layoutExamine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.perform media outlets researchperform media outlets researchResearch what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit with the purpose.create advertisementscreate advertisementsUse your creativity to draft advertiments. Keep in mind the costumer's requirements, target audience, media and marketing objectives.coordinate advertising campaignscoordinate advertising campaignsOrganise course of action to promote a product or service; oversee the production of TV advertisements, newspaper and magazine ads, suggest mail packs, email campaigns, websites, stands and other adve...collaborate in the development of marketing strategiescollaborate in the development of marketing strategiesWork together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.provide written contentprovide written contentCommunicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelli...create media schedulecreate media scheduleDetermine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as Continuity and pulsing.develop media strategydevelop media strategyCreate the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be us...create content titlecreate content titleCome up with an appealing title that draws people's attention to the content of your article, story or publication.design graphicsdesign graphicsApply a variety of visual techniques in order to design graphic material. Combine graphical elements to communicate concepts and ideas.perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.evaluate advertising campaignevaluate advertising campaignAssess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.

Related Occupations

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Frequently asked questions

What does an advertising assistant do?

Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.

What skills does an advertising assistant need?

An advertising assistant needs 12 essential skills, including advertising techniques, perform business research, file documents, use different communication channels, support managers.

Will AI replace advertising assistant jobs?

The AI disruption score for advertising assistant is 72/100 (high risk). Skills most exposed to automation: create content title, file documents, develop digital content. Most resilient: use communication techniques, liaise with advertising agencies, use IT tools.

AI Replacement Risk

72/ 100
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Quick Facts

SectorPublic Administration & Legal
ISCO GroupOther clerical support workers
Essential Skills12

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