Financial ServicesISCO 2431
Marketing assistant
A marketing assistant is a person who supports a marketing department in its daily work: on campaigns, the budget, materials and reports.
Check yourself in a minute: marketing assistant
Rate 5 of the 20 essential skills of this occupation (European ESCO data). No account needed.
perform business research
assist in developing marketing campaigns
process commissioned instructions
support managers
update budget
About marketing assistant
The marketing assistant helps with developing campaigns: gathering materials, keeping designers and printers to deadlines, preparing copy for approval by the manager, and handling promotional materials — orders, stock, despatch to events and to sales representatives.
The assistant also updates the marketing department's budget with current spending, keeps track of invoices and settlements with suppliers, and prepares reports on marketing activity for other departments, accounting and finance above all. Market research results are gathered and drawn on when those summaries are put together for managers.
The assistant supports managers and the management team: processing the instructions passed on to them, handling correspondence across several communication channels, and ensuring the availability of the people a given task needs by arranging meetings and dates. They know the basics of marketing management and are responsible for getting materials ready on time. Formal requirements are set by the employer.
Key Work Functions
Core areas of responsibility for a marketing assistant.
1
Marketing Campaign Support
- Assist in developing marketing campaigns and promotional strategies
- Manage and handle promotional materials and marketing collateral
- Develop digital content for marketing channels and campaigns
2
Market Research and Analysis
- Perform market research to support marketing strategies and campaigns
- Perform business research and competitive analysis
- Prepare detailed reports on market findings and marketing operations
3
Administrative and Financial Support
- Update and maintain marketing budgets and financial records
- Organize and manage business documents and filing systems
- Process commissioned instructions from marketing managers and senior staff
4
Communication and Stakeholder Management
- Use different communication channels to support marketing operations
- Communicate schedules and campaign timelines to relevant stakeholders
- Build and maintain business relationships with internal and external partners
5
Customer Relationship Management
- Support customer relationship management initiatives and activities
- Draft and revise corporate communications and emails
- Maintain customer databases and contact information
6
Office and Operational Management
- Perform office routine activities and administrative tasks
- Manage marketing manager's agenda and schedule meetings
- Follow statutory obligations and organizational policies
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (20)
marketing managementmarketing managementThe academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services a...marketing department processesmarketing department processesThe different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertis...market researchmarket researchThe processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets...customer relationship managementcustomer relationship managementThe customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales supp...perform business researchperform business researchSearch and collect information relevant for the development of businesses in different fields ranging from legal, accounting, finance, up to commercial matters.assist in developing marketing campaignsassist in developing marketing campaignsProvide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around f...use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.process commissioned instructionsprocess commissioned instructionsProcess instructions, usually oral ones, provided by managers and directives on actions required to be made. Take note, inquire, and take action on the commissioned requests.support managerssupport managersProvide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.update budgetupdate budgetMake sure that a given budget remains up to date using most recent and most accurate information. Anticipate possible variations and ensure that the set budgetary goals can be reached within the given...develop digital contentdevelop digital contentCreate and edit digital content in different formats, express oneself through digital means.manage personnel agendamanage personnel agendaSchedule and confirm appointments for the personnel of the office, mostly managers and directive employees, with external parties.follow the statutory obligationsfollow the statutory obligationsUnderstand, abide by, and apply the statutory obligations of the company in the daily performance of the job.manage the handling of promotional materialsmanage the handling of promotional materialsPlan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.draft corporate emailsdraft corporate emailsPrepare, compile, and write mails with the adequate information and an appropriate language to make internal or external communications.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...revise drafts made by managersrevise drafts made by managersRevise drafts made by managers in order to check completeness, accuracy, and formatting.organise business documentsorganise business documentsPut together documents coming from the photocopier, the mail, or the daily operations of businesses.communicate schedules to the people concernedcommunicate schedules to the people concernedConvey relevant scheduling information. Present the schedule to the persons concerned, and inform them of any schedule changes. Approve the schedules and verify that everyone has understood the inform...perform office routine activitiesperform office routine activitiesProgram, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.
Optional (31) — show
relationship marketingrelationship marketingThe process within Customer Relationship Management (CRM) and focuses on customer retention, satisfaction and lifetime customer value.marketing analyticsmarketing analyticsThe set of processes for employing data to improve the effectiveness of marketing activities. It involves analysing metrics such as the Return on Investment (ROI) for identify opportunities of improve...services marketingservices marketingThe set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.social media managementsocial media managementThe planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.public relationspublic relationsThe practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.adobe creative suiteadobe creative suiteThe set of software applications that are used to create visual content for personal or business use. Examples of items that can be generated are flyers, brochures, books, websites and videos.online ads campaign techniquesonline ads campaign techniquesTechniques to plan and implement a marketing campaign on online ads platforms.statisticsstatisticsThe study of statistical theory, methods and practices such as collection, organisation, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of ...commercial lawcommercial lawThe legal regulations that govern a specific commercial activity.accountingaccountingThe documentation and processing of data regarding financial activities.persuade clients with alternativespersuade clients with alternativesDescribe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.prepare exhibition marketing planprepare exhibition marketing planDevelop marketing plan for upcoming exhibition; design and distribute posters, flyers and catalogues; communicate ideas with photographers, graphic designers and printers; prepare articles for online ...speak different languagesspeak different languagesMaster foreign languages to be able to communicate in one or more foreign languages.execute email marketingexecute email marketingConceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection...liaise with financiersliaise with financiersLiaise with people willing to finance the project. Negotiate deals and contracts.attend trade fairsattend trade fairsAttend exhibitions organised to enable companies in a specific sector to demonstrate their latest products and services, study the activities of their competitors, and observe recent market trends.apply social media marketingapply social media marketingEmploy website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and s...draft press releasesdraft press releasesCollect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.liaise with advertising agenciesliaise with advertising agenciesCommunicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim...contact customerscontact customersContact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.write work-related reportswrite work-related reportsCompose work-related reports that support effective relationship management and a high standard of documentation and record keeping. Write and present results and conclusions in a clear and intelligib...collaborate in the development of marketing strategiescollaborate in the development of marketing strategiesWork together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.revise questionnairesrevise questionnairesRead, analyse, and provide feedback on the accuracy and adequacy of questionnaires and their assessment fashion taking into account its purpose.manage websitemanage websiteProvide different services related to website management such as monitoring online traffic, managing content, providing website support and making estimations and improvements to one's website.tabulate survey resultstabulate survey resultsCollate and organise the answers gathered in interviews or polls in order to be analysed and draw conclusions from them.perform mystery shoppingperform mystery shoppingVisit shops and commercial establishments as a mystery shopper in order to pose questions, observe procedures, test sales persons and gathered information about their performance for assessing the qua...design questionnairesdesign questionnairesStudy the objectives of the research and imprint those aims into the design and development of questionnaires.conduct public presentationsconduct public presentationsSpeak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.translate language conceptstranslate language conceptsTranslate one language into another language. Match words and expressions with their corresponding brothers in other languages, while making sure that the message and nuances of the original text are ...perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.prepare visual dataprepare visual dataPrepare charts and graphs in order to present data in a visual manner.
Related Occupations
Occupations that need many of the same essential skills, so the move between them is shortest.
executive assistant7 shared essential skillsmanagement assistant6 shared essential skillssecretary6 shared essential skillsadministrative assistant4 shared essential skillsadvertising assistant4 shared essential skillsoffice clerk4 shared essential skillspromotion assistant4 shared essential skillssupply chain assistant4 shared essential skills
Frequently asked questions
What does a marketing assistant do?
Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
What skills does a marketing assistant need?
A marketing assistant needs 20 essential skills, including marketing management, marketing department processes, market research, customer relationship management, perform business research.
Will AI replace marketing assistant jobs?
The AI disruption score for marketing assistant is 57/100 (high risk). Skills most exposed to automation: draft corporate emails, accounting, tabulate survey results. Most resilient: build business relationships, attend trade fairs, liaise with financiers.
AI Replacement Risk
57/ 100
High Risk
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Skills most at risk from AI
Skills resilient to automation
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