Knowledge
media planning
The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.
Alternative Names
media plansmedia management
Essential for these occupations
media planning is listed as an essential skill for 1 occupation(s).
Optional for these occupations
media planning is a useful but optional skill for 5 occupation(s).
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