What skills does an E-Commerce Manager need?

A E-Commerce Manager requires 4 core competencies including Customer Orientation, Communication, Digital Fluency.

Will AI replace E-Commerce Manager jobs?

The AI disruption score for E-Commerce Manager is 83/100. This role faces significant AI disruption risk. Workers should focus on developing skills AI cannot easily replicate.

RetailE-Commerce

E-Commerce Manager

The E-Commerce Manager oversees online retail operations, manages digital storefronts, and optimises the online shopping experience. This role drives online revenue through merchandising, promotions, and conversion optimisation.

What Does a E-Commerce Manager Do?

Grow online revenue and conversion rates, maintain seamless online shopping experiences, and effectively manage digital marketing budgets and ROI.

Key Responsibilities & Tasks

Operations and Sales

Drive sales performance and customer engagement
Manage day-to-day operational activities
Analyse performance data and optimise strategies

Do You Have the Skills for This Role?

A E-Commerce Manager needs 4 core competencies. Here's what's required and at what level.

Must-Have Skills (Advanced)

Customer Orientation

Advanced

Interacting with Others

Supporting Skills

Communication

Intermediate

Interacting with Others

Digital Fluency

Intermediate

Staying Relevant

Adaptability

Intermediate

Staying Relevant

SkillsFuture Skill Levels

3 levels

Basic

Recognise and understand fundamental concepts. Apply skills in routine situations with guidance.

Intermediate

Apply skills in varied situations independently. Analyse problems and adapt approaches as needed.

Advanced

Lead and innovate in complex situations. Evaluate strategies, guide teams, and drive improvements.

European Skills Framework

ESCO

Skills and knowledge areas required for this occupation based on European classification.

Essential

web strategy assessment negotiate terms with suppliers apply strategic thinking monitor online competitors develop online sales business plan show diplomacy negotiate buying conditions plan social media marketing campaigns electronic business apply social media marketing perform market research conduct online competitive analysis identify customer's needs plan digital marketing channel marketing

Optional

employment law e-commerce systems carry out strategic research use e-services creatively use digital technologies perform risk analysis manage staff protect personal data and privacy develop inclusive communication material write work-related reports manage processes use customer relationship management software perform project management build business relationships e-procurement

Career Paths from E-Commerce Manager

Explore related roles in Retail that share similar skill requirements.

Visual Merchandiser Digital Marketing Specialist Store Manager

Will AI Threaten Your Job?

Low riskVery High RiskHigh risk

Most at risk

write work-related reportsconduct online competitive analysise-commerce systems

Most resilient

show diplomacybuild business relationshipsnegotiate buying conditions

View full AI disruption analysis →

Quick Facts

SectorRetail

TrackE-Commerce

Core Skills4

Key Tasks3

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