Digital Marketing Specialist
The Digital Marketing Specialist plans and executes digital marketing campaigns across search, social media, email, and display channels. This role analyses campaign performance and optimises strategies to maximise return on investment.
What Does a Digital Marketing Specialist Do?
Achieve campaign performance targets, grow digital audience engagement, and deliver measurable ROI on marketing spend across all digital channels.
Key Responsibilities & Tasks
Operations and Sales
- Drive sales performance and customer engagement
- Manage day-to-day operational activities
- Analyse performance data and optimise strategies
Do You Have the Skills for This Role?
A Digital Marketing Specialist needs 4 core competencies. Here's what's required and at what level.
Must-Have Skills (Advanced)
Customer Orientation
AdvancedInteracting with Others
Supporting Skills
Communication
IntermediateInteracting with Others
Digital Fluency
IntermediateStaying Relevant
Adaptability
IntermediateStaying Relevant
SkillsFuture Skill Levels
3 levelsBasic
Recognise and understand fundamental concepts. Apply skills in routine situations with guidance.
Intermediate
Apply skills in varied situations independently. Analyse problems and adapt approaches as needed.
Advanced
Lead and innovate in complex situations. Evaluate strategies, guide teams, and drive improvements.
European Skills Framework
ESCOSkills and knowledge areas required for this occupation based on European classification.
Essential
Optional
Career Paths from Digital Marketing Specialist
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