Nestorbot
RetailE-Commerce

Digital Marketing Specialist

The Digital Marketing Specialist plans and executes digital marketing campaigns across search, social media, email, and display channels. This role analyses campaign performance and optimises strategies to maximise return on investment.

What Does a Digital Marketing Specialist Do?

Achieve campaign performance targets, grow digital audience engagement, and deliver measurable ROI on marketing spend across all digital channels.

Key Responsibilities & Tasks

Operations and Sales

  • Drive sales performance and customer engagement
  • Manage day-to-day operational activities
  • Analyse performance data and optimise strategies

Do You Have the Skills for This Role?

A Digital Marketing Specialist needs 4 core competencies. Here's what's required and at what level.

Must-Have Skills (Advanced)

Customer Orientation

Advanced

Interacting with Others

Supporting Skills

Communication

Intermediate

Interacting with Others

Digital Fluency

Intermediate

Staying Relevant

Adaptability

Intermediate

Staying Relevant

SkillsFuture Skill Levels

3 levels
1

Basic

Recognise and understand fundamental concepts. Apply skills in routine situations with guidance.

2

Intermediate

Apply skills in varied situations independently. Analyse problems and adapt approaches as needed.

3

Advanced

Lead and innovate in complex situations. Evaluate strategies, guide teams, and drive improvements.

European Skills Framework

ESCO

Skills and knowledge areas required for this occupation based on European classification.

Essential

digital communication and collaborationmarketing analyticsweb analyticsdigital marketing techniquessocial media marketing techniquessocial media managementneuromarketing techniquesonline ads campaign techniquesbrand marketing techniquesweb strategy assessmentdigital mediae-commerce systemsmobile marketingcompany policiesuse e-servicesperform business analysisperform customers’ needs analysisdevelop digital contentapply social media marketingset brand positioningconduct online competitive analysisplan digital marketingplan social media marketing campaignsanalyse consumer buying trendsdesign brand's online communication planplan marketing campaignsintegrate marketing strategies with the global strategyidentify new business opportunitiesperform market research

Career Paths from Digital Marketing Specialist

Explore related roles in Retail that share similar skill requirements.

Visual MerchandiserStore ManagerE-Commerce Manager

Will AI Threaten Your Job?

76
Low riskVery High RiskHigh risk

Most at risk

web analyticsdevelop digital contentanalyse consumer buying trends

Most resilient

perform customers’ needs analysisstimulate creativity in the teamethics of sharing work through social media
View full AI disruption analysis →

Quick Facts

SectorRetail
TrackE-Commerce
Core Skills4
Key Tasks3

Is Digital Marketing Specialist right for you?

Take the free 10-minute Career Portrait to see which career direction fits your motivations and strengths.

More in Retail

Explore all career paths in the Retail sector.

View all Retail roles
Check Your Readiness