What skills does a specialised seller need?

A specialised seller needs 30 essential skills including sales argumentation, characteristics of products, merchandising techniques, e-commerce systems, product comprehension. Core competencies include .

Will AI replace specialised seller jobs?

The AI disruption score for specialised seller is 62/100 (high risk). Some tasks may be automated but the role will evolve rather than disappear entirely.

RetailSales workersISCO 5223

specialised seller

Specialised sellers sell goods in specialised shops.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (30)

sales argumentationsales argumentationTechniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.characteristics of productscharacteristics of productsThe tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.merchandising techniquesmerchandising techniquesThe selling techniques to attract customers and increase sales.e-commerce systemse-commerce systemsBasic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.product comprehensionproduct comprehensionThe offered products, their functionalities, properties and legal and regulatory requirements.characteristics of servicescharacteristics of servicesThe characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.guarantee customer satisfactionguarantee customer satisfactionHandle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.carry out products preparationcarry out products preparationAssemble and prepare goods and demonstrate their functionalities to customers.operate cash registeroperate cash registerRegister and handle cash transactions by using point of sale register.communicate with customerscommunicate with customersRespond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.ensure compliance with legal requirementsensure compliance with legal requirementsGuarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their effo...examine merchandiseexamine merchandiseControl items put up for sale are correctly priced and displayed and that they function as advertised.provide customer guidance on product selectionprovide customer guidance on product selectionProvide suitable advice and assistance so that customers find the exact goods and services they were looking for. Discuss product selection and availability.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.organise storage facilitiesorganise storage facilitiesOrder the contents of a storage area to improve efficiency with respect to the inflow and outflow of the stored items.monitor stock levelmonitor stock levelEvaluate how much stock is used and determine what should be ordered.maintain store cleanlinessmaintain store cleanlinessKeep the store tidy and clean by hovering and mopping.apply numeracy skillsapply numeracy skillsPractise reasoning and apply simple or complex numerical concepts and calculations.identify customer's needsidentify customer's needsUse appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.maintain customer servicemaintain customer serviceKeep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requ...organise product displayorganise product displayArrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stand...stock shelvesstock shelvesRefill shelves with merchandise to be sold.process refundsprocess refundsResolve customer inquiries for returns, exchange of merchandise, refunds or bill adjustments. Follow organisational guidelines during this process.carry out order intakecarry out order intakeTake in of purchase requests for items that are currently unavailable.carry out active sellingcarry out active sellingDeliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their ...demonstrate products' featuresdemonstrate products' featuresDemonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade ...provide customer follow-up servicesprovide customer follow-up servicesRegister, follow-up, solve and respond to customer requests, complaints and after-sales services.issue sales invoicesissue sales invoicesPrepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and...plan aftersales arrangementsplan aftersales arrangementsCome to an agreement with the customer about the delivery, setup and service of the goods; perform appropriate measures to ensure delivery.prevent shopliftingprevent shopliftingIdentify shoplifters and methods by which shoplifters try to steal. Implement anti-shoplifting policies and procedures to protect against theft.

Optional (56)

advertising techniquesadvertising techniquesThe communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.office softwareoffice softwareThe characteristics and functioning of software programs for office tasks such as word processing, spreadsheets, presentation, email and database.advise on care products for petsadvise on care products for petsProvide advice on basic care products, such as supplements and vitamins, that can be used on various types of pets.sell optical productssell optical productsSell glasses and sunglasses, contact lenses, spectacles, binoculars, cleaning kits and other eye-related products, according to customer's needs in terms of optical requirements such as bi-focals, var...advise on medical productsadvise on medical productsProvide advice to customers on what medical products can be used for various medical conditions.advise customers on clothing accessoriesadvise customers on clothing accessoriesRecommend accessories to match customer's clothing style.advise customers on jewellery and watchesadvise customers on jewellery and watchesProvide customers with detailed advice on watches and pieces of jewellery available in the store. Explain about different brands and models and their characteristics and features. Recommend and provid...sell ticketssell ticketsExchange tickets for money in order to finalise the selling process by issuing the tickets as a proof of payment.advise customers on delicatessen selectionadvise customers on delicatessen selectionProvide customers with information on delicatessen and fine foods. Inform them about the selection available in the store, producers, origins, expiry dates, preparation and storage.upsell productsupsell productsPersuade customers to buy additional or more expensive products.quote pricesquote pricesRefer to prices for the client by researching and estimating fare rates.sell floor and wall coveringssell floor and wall coveringsSell rugs, curtains, linoleum samples and carpets in an attractive way, so that customers are incited to buy.advise customers on audiovisual equipmentadvise customers on audiovisual equipmentRecommend and provide customer advice on various brands and types of audio and video equipment, according to the customer's personal preferences and needs.arrange ordering of products for customersarrange ordering of products for customersOrder products from suppliers after deciding on the required amount of stock needed.sell pet accessoriessell pet accessoriesSell pet accessories such as pet clothing, bowls, toys, clothing, etc. Inform customers about all products available in stock.advise customers on audiology productsadvise customers on audiology productsGuide customers on how to use and maintain audiology products and accessories for optimal results.sell software productssell software productsSell software programs and applications to customers according to their personal needs.sell hardwaresell hardwareSell and provide customers with detailed information on hardware items, gardening tools, electrical equipment, plumbing supplies, etc.sell lubricant cooling products for vehiclessell lubricant cooling products for vehiclesSell different types of lubricant cooling products for vehicles.negotiate sales contractsnegotiate sales contractsCome to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.assist customers in trying out sporting goodsassist customers in trying out sporting goodsProvide assistance and give advice to customers in a sporting equipment store. Invite customers to try out sporting equipment such as bicycles or fitness tools.sell software maintenance contractssell software maintenance contractsSell software maintenance services for permanent support of sold products.sell academic bookssell academic booksIdentify and sell informational and academic books to scholars, students, teachers and researchers.execute after sales activitiesexecute after sales activitiesProvide after sales services and advice, e.g. provision of advice on after sale maintenance, provision of after sale maintenance, etc.sell weaponssell weaponsSell small arms such as revolvers, shotguns, light machine guns for general use to customers, according to national legislation and safety requirements.advise customers on electronic cigarettesadvise customers on electronic cigarettesProvide customers with information and advice on electronic cigarettes, the different flavours available, correct use, and possible benefits or health risks.assist customers in selecting music and video recordingsassist customers in selecting music and video recordingsProvide customer advice in a music and video store; recommend CD's and DVD's to customers according to their individual preferences using comprehension of a wide variety of genres and styles.sell software personal trainingsell software personal trainingSell personal training services to customers who bought software products from the shop.sell household goodssell household goodsSell household devices and goods such as microwaves, blenders and kitchen supplies in accordance to the client's personal preferences and needs.sell clothing items to customerssell clothing items to customersSell clothing items and accessories, according to the customer's personal preferences.advise customers on types of flowersadvise customers on types of flowersProvide customers with advice on types and varieties of plants and flowers, floral arrangements and decorations for specific occasions.sell confectionery productssell confectionery productsSell pastries, candy, and chocolate products to customers.sell telecommunication productssell telecommunication productsSell telecommunication equipment and services such as cell phones, desktop computers and laptops, cabling, and internet access and security.sell orthopedic goodssell orthopedic goodsSell a variety of orthopaedic tools and products of different sizes and styles, such as ankle braces, arm slings and back supports.advise on sporting equipmentadvise on sporting equipmentProvide customers with advice on specific types of sporting equipment, e.g. bowling balls, tennis rackets and skis.sell bookssell booksProvide the service of selling a book to a customer.sell audiovisual equipmentsell audiovisual equipmentSell audio and video devices such as TVs, radios, speakers, amplifiers, tuners and microphones.advise customers on type of computer equipmentadvise customers on type of computer equipmentProvide customers with professional advice on computers and software.sell building materialssell building materialsSell building materials and construction equipment like glass, bricks, floor tiles and roofing.sell textiles fabricssell textiles fabricsSell textile fabrics such as cotton, wool, linen and synthetic fabrics.sell footwear and leather goodssell footwear and leather goodsSell footwear items and leather products by highlighting their features.advise customers on breadadvise customers on breadGive advice to customers at their request concerning the preparation and storage of bread.process paymentsprocess paymentsAccept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay attent...spot valuable itemsspot valuable itemsQuickly spot valuable items and identify restoration possibilities.maintain customer recordsmaintain customer recordsKeep and store structured data and records about customers in accordance with customer data protection and privacy regulations.respond to customers' inquiriesrespond to customers' inquiriesAnswer customers' questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.sell service contracts for electrical household appliancessell service contracts for electrical household appliancesSell contracts for repair and maintenance services of newly sold electrical devices such as washing machines and refrigerators.have computer literacyhave computer literacyUtilise computers, IT equipment and modern day technology in an efficient way.sell second-hand merchandisesell second-hand merchandiseSell second-hand goods by promoting the available merchandise in the store.sell furnituresell furnitureSell pieces of furniture in accordance to the client's personal preferences and needs.sell toys and gamessell toys and gamesSell and provide information and advice on a wide range of toys and games, taking into account different age groups.sell ammunitionsell ammunitionSell ammunition for general use to customers, according to national legislation and safety requirements.advise customers on books selectionadvise customers on books selectionProvide customers with detailed advice on books available in the store. Provide detailed information about authors, titles, styles, genres and editions.sell flowerssell flowersSell natural and artificial flowers, potted plants, soil, floral accessories, fertilisers and seeds.advise customers on motor vehiclesadvise customers on motor vehiclesProvide customer advice on motor vehicles, and possible options and accessories; communicate clearly and politely.perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.