RetailSales workersISCO 5223
audio and video equipment specialised seller
Audio and video equipment specialised sellers sell audio and video equipment such as radio and television, CD, DVD etc. players and recorders in specialised shops.
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (33)
sales argumentationsales argumentationTechniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.characteristics of productscharacteristics of productsThe tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.electrical engineeringelectrical engineeringThe field of engineering that deals with the study and application of electricity, electronics, and electromagnetism.manufacturer's instructions for audiovisual equipmentmanufacturer's instructions for audiovisual equipmentManufacturer's instructions required to install audio and video equipment, as specified in the user's manual.e-commerce systemse-commerce systemsBasic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.product comprehensionproduct comprehensionThe offered products, their functionalities, properties and legal and regulatory requirements.characteristics of servicescharacteristics of servicesThe characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.guarantee customer satisfactionguarantee customer satisfactionHandle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.carry out products preparationcarry out products preparationAssemble and prepare goods and demonstrate their functionalities to customers.operate cash registeroperate cash registerRegister and handle cash transactions by using point of sale register.ensure compliance with legal requirementsensure compliance with legal requirementsGuarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their effo...examine merchandiseexamine merchandiseControl items put up for sale are correctly priced and displayed and that they function as advertised.provide customer guidance on product selectionprovide customer guidance on product selectionProvide suitable advice and assistance so that customers find the exact goods and services they were looking for. Discuss product selection and availability.advise customers on audiovisual equipmentadvise customers on audiovisual equipmentRecommend and provide customer advice on various brands and types of audio and video equipment, according to the customer's personal preferences and needs.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.organise storage facilitiesorganise storage facilitiesOrder the contents of a storage area to improve efficiency with respect to the inflow and outflow of the stored items.monitor stock levelmonitor stock levelEvaluate how much stock is used and determine what should be ordered.prepare warranty documents for audiology equipmentprepare warranty documents for audiology equipmentCompose warranty forms for audio and video devices sold to customers.maintain store cleanlinessmaintain store cleanlinessKeep the store tidy and clean by hovering and mopping.apply numeracy skillsapply numeracy skillsPractise reasoning and apply simple or complex numerical concepts and calculations.identify customer's needsidentify customer's needsUse appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.organise product displayorganise product displayArrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stand...stock shelvesstock shelvesRefill shelves with merchandise to be sold.process refundsprocess refundsResolve customer inquiries for returns, exchange of merchandise, refunds or bill adjustments. Follow organisational guidelines during this process.carry out order intakecarry out order intakeTake in of purchase requests for items that are currently unavailable.sell audiovisual equipmentsell audiovisual equipmentSell audio and video devices such as TVs, radios, speakers, amplifiers, tuners and microphones.advise customers on audiovisual equipment installationadvise customers on audiovisual equipment installationExplain and demonstrate to customers installation procedures of TV sets and audio equipment.carry out active sellingcarry out active sellingDeliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their ...demonstrate products' featuresdemonstrate products' featuresDemonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade ...provide customer follow-up servicesprovide customer follow-up servicesRegister, follow-up, solve and respond to customer requests, complaints and after-sales services.issue sales invoicesissue sales invoicesPrepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and...plan aftersales arrangementsplan aftersales arrangementsCome to an agreement with the customer about the delivery, setup and service of the goods; perform appropriate measures to ensure delivery.prevent shopliftingprevent shopliftingIdentify shoplifters and methods by which shoplifters try to steal. Implement anti-shoplifting policies and procedures to protect against theft.
Optional (1)
maintain audiovisual equipmentmaintain audiovisual equipmentPerform routine maintenance tasks on audiovisual equipment as well as minor repairs, such as replacing parts and calibrating the instruments, on equipment used in processing sound and images.
Related Occupations
Other occupations in the Sales workers category that share similar skill requirements.
computer games, multimedia and software specialised sellerhardware and paint specialised sellerfish and seafood specialised sellermotor vehicles parts advisorshop assistantclothing specialised sellerrental service representative in personal and household goodscosmetics and perfume specialised seller
AI Replacement Risk
76/ 100
Very High Risk
Low riskHigh risk