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TourismISCO 1420

Eyewear and optical equipment shop manager

An eyewear and optical equipment shop manager is a person who takes responsibility for the operations and the staff of a shop specialising in glasses, lenses and optical equipment.

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Rate 5 of the 29 essential skills of this occupation (European ESCO data). No account needed.

study sales levels of products

set up pricing strategies

order supplies

manage budgets

maintain relationship with customers

About eyewear and optical equipment shop manager

The manager operates the optical measuring equipment, since correct measurements decide whether lenses are chosen and made properly, so that the customer sees well in the new glasses.

The duties of the manager also cover sales of glasses, contact lenses and optical equipment. The manager sets sales targets and works to maximise sales revenue, and manages the shop's anti-theft mechanisms, including the security of stock on display.

The manager maintains customer relations and uses different communication channels to keep customers informed about what the shop offers and about new products. The manager is also responsible for staff and compliance: employment legislation is applied when the team is hired and rostered, relevant permits are obtained, and the staff who carry out measurements have to hold the qualifications that national rules require for them. The job calls for team leadership skills. Requirements for the post are set by the employer.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (29)

sales activitiessales activitiesThe supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasin...employment lawemployment lawThe law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.study sales levels of productsstudy sales levels of productsCollect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and ...set up pricing strategiesset up pricing strategiesApply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.order suppliesorder suppliesCommand products from relevant suppliers to get convenient and profitable products to purchase.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.maintain relationship with customersmaintain relationship with customersBuild a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and servic...manage staffmanage staffManage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the wor...maintain relationship with suppliersmaintain relationship with suppliersBuild a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.recruit employeesrecruit employeesHire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.obtain relevant licensesobtain relevant licensesComply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.operate optical measuring equipmentoperate optical measuring equipmentOperate optical measuring equipment to take client's measurements. Determine bridge and eye size, papillary distance, vertex distance, optical eye centres, etc., in order to manufacture customised eye...oversee promotional sales pricesoversee promotional sales pricesEnsure that sale prices and promotions are passed through the register as they should.ensure correct goods labellingensure correct goods labellingEnsure that goods are labeled with all necessary labeling information (e.g. legal, technological, hazardous and others) regarding the product. Ensure that labels respects the legal requirements and ad...negotiate sales contractsnegotiate sales contractsCome to an agreement between commercial partners with a focus on terms and conditions, specifications, delivery time, price etc.comply with optical prescriptionscomply with optical prescriptionsInterpret and coordinate frames and eye measurements in accordance with the customer's optical prescriptions.measure customer feedbackmeasure customer feedbackEvaluate customer's comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.perform procurement processesperform procurement processesUndertake ordering of services, equipment, goods or ingredients, compare costs and check the quality to ensure optimal payoff for the organisation.maximise sales revenuesmaximise sales revenuesIncrease possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.advise customers on maintaining optical productsadvise customers on maintaining optical productsProvide advice to customers on how to use and protect the purchased optical products, such as eyewear.adhere to organisational guidelinesadhere to organisational guidelinesAdhere to organisational or department specific standards and guidelines. Understand the motives of the organisation and the common agreements and act accordingly.maintain records of clients' prescriptionsmaintain records of clients' prescriptionsKeep records of customers' prescriptions, payments and work orders sent to the laboratory.set sales goalsset sales goalsSet sales goals and objectives to be reached by a sales team within a period of time such as the target amount of sales made and new customers found.apply health and safety standardsapply health and safety standardsAdhere to standards of hygiene and safety established by respective authorities.supervise merchandise displayssupervise merchandise displaysWork closely together with visual display staff to decide how items should be displayed, in order to maximise customer interest and product sales.monitor customer servicemonitor customer serviceEnsure all employees are providing excellent customer service in accordance to company policy.manage theft preventionmanage theft preventionApply theft and robbery prevention; monitor security surveillance equipment; enforce security procedures if needed.negotiate buying conditionsnegotiate buying conditionsNegotiate terms such as price, quantity, quality, and delivery terms with vendors and suppliers in order to ensure the most beneficial buying conditions.
Optional (5) — show
sell optical productssell optical productsSell glasses and sunglasses, contact lenses, spectacles, binoculars, cleaning kits and other eye-related products, according to customer's needs in terms of optical requirements such as bi-focals, var...process medical insurance claimsprocess medical insurance claimsContact the patient`s health insurance company and submit the appropriate forms with information on the patient and treatment.advise customers on optical instruments maintenanceadvise customers on optical instruments maintenanceProvide customers with advice on the correct use and maintenance of other optical instruments such as binoculars, sextants, night vision, etc.evaluate employeesevaluate employeesAnalyse employees' individual performances over a certain time span and communicate your conclusions to the employee in question or higher management. Evaluate achievements of staff members.order optical suppliesorder optical suppliesOrder optical equipment and materials, paying attention to the price, quality, and suitability of the supplies.

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Frequently asked questions

What does an eyewear and optical equipment shop manager do?

Eyewear and optical equipment shop managers assume responsibility for activities and staff in specialised shops.

What skills does an eyewear and optical equipment shop manager need?

An eyewear and optical equipment shop manager needs 29 essential skills, including sales activities, employment law, study sales levels of products, set up pricing strategies, order supplies.

Will AI replace eyewear and optical equipment shop manager jobs?

The AI disruption score for eyewear and optical equipment shop manager is 56/100 (high risk). Skills most exposed to automation: maintain records of clients' prescriptions, measure customer feedback, study sales levels of products. Most resilient: maintain relationship with suppliers, negotiate buying conditions, maintain relationship with customers.

AI Replacement Risk

56/ 100
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Quick Facts

SectorTourism
ISCO GroupHospitality, retail and other services managers
Essential Skills29

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