What skills does a communication manager need?

A communication manager needs 32 essential skills including digital communication and collaboration, diplomatic principles, corporate social responsibility, market research, forming of public opinion. Core competencies include .

Will AI replace communication manager jobs?

The AI disruption score for communication manager is 62/100 (high risk). Some tasks may be automated but the role will evolve rather than disappear entirely.

Management & LeadershipAdministrative and commercial managersISCO 1222

communication manager

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (32)

digital communication and collaborationdigital communication and collaborationCommunicate in digital environments, share resources through online tools, link with others and collaborate through digital tools, interact with and participate in communities and networks, cross-cult...diplomatic principlesdiplomatic principlesThe practices of facilitating agreements or international treaties with other countries by conducting negotiations and attempting to protect the interests of the home government, as well as facilitati...corporate social responsibilitycorporate social responsibilityThe handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards envir...market researchmarket researchThe processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets...forming of public opinionforming of public opinionThe process whereby perceptions and opinions toward something are forged and enforced. The elements that play a role in public opinion such as framing information, psyche processes, and herding.strategic planningstrategic planningThe elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.rhetoricrhetoricThe art of discourse that aims at improving the ability of writers and speakers to inform, persuade or motivate their audience.business communicationbusiness communicationThe process of effectively communicating within the workplace and to external bodies to achieve organisational goals.office softwareoffice softwareThe characteristics and functioning of software programs for office tasks such as word processing, spreadsheets, presentation, email and database.grammargrammarThe set of structural rules governing the composition of clauses, phrases, and words in any given natural language.reputation managementreputation managementThe influence on stakeholder perceptions and the public in relation to an organization and its brand. It encompasses various activities such as monitoring public perceptions and following conversation...ethics of sharing work through social mediaethics of sharing work through social mediaThe ethics around the appropriate use of social networks and media channels through which to share your work.communication principlescommunication principlesThe set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.apply diplomatic principlesapply diplomatic principlesApply the processes involved in the creation of international treaties by conducting negotiations between representatives of different countries, protecting the home government's interests, and facili...integrate strategic foundation in daily performanceintegrate strategic foundation in daily performanceReflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.protect client interestsprotect client interestsProtect the interests and needs of a client by taking necessary actions, and researching all possibilities, to ensure that the client obtains their favoured outcome.develop communications strategiesdevelop communications strategiesManage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.organise participation in local or international eventsorganise participation in local or international eventsApply for and secure a place to participate in local or international exhibitions and competitions.proofread textproofread textRead a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.advise on communication strategiesadvise on communication strategiesProvide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvement...perform public relationsperform public relationsPerform public relations (PR) by managing the spread of information between an individual or an organisation and the public.analyse internal factors of companiesanalyse internal factors of companiesResearch and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.compile contentcompile contentRetrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.apply grammar and spelling rulesapply grammar and spelling rulesApply the rules of spelling and grammar and ensure consistency throughout texts.develop public relations strategiesdevelop public relations strategiesPlan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stak...use intranetuse intranetUse a private network within an organisation to store information and improve communication and collaboration between employees.analyse external factors of companiesanalyse external factors of companiesPerform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.advise on public imageadvise on public imageAdvise a client such as a politician, artist or another individual dealing with the public on how to present themselves in a way which would gain most favour from the general public or a target audien...build trustbuild trustExpress intentions and behaviour in a coherent and transparent manner, inviting reciprocity and establishing the grounds for a trusting and reliable connection between people and teams.identify clients' needsidentify clients' needsIdentify the areas in which the client may require aid and investigate the possibilities for meeting those needs.corporate sustainabilitycorporate sustainabilityA business practice to conduct long-term sustainable growth by seeking environmental, economic, and social strategies as its three main pillars.

Optional (28)

government representationgovernment representationThe legal and public representation methods and procedures of the government during trial cases or for communication purposes, and the specific aspects of the governmental bodies being represented in ...social media managementsocial media managementThe planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.public relationspublic relationsThe practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.psychological conceptspsychological conceptsThe psychological concepts of health protection and health promotion.writing style guideswriting style guidesThe large variety of style guides available depending on the kind of writing, industry, or purpose. Style guides comprise APA style and ASA style for the social sciences, AP style for journalism, CSE ...company policiescompany policiesThe set of rules that govern the activity of a company.media and information literacymedia and information literacyThe ability to access media, to understand and critically evaluate different aspects of the media and media content and to create communications in a variety of contexts. It involves a range of cognit...study communications channels for different employers/contractorsstudy communications channels for different employers/contractorsResearch and test target employers/contractors and find out what ways they prefer to access work, contact, etc.implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.disseminate internal communicationsdisseminate internal communicationsDisseminate internal communications using the different communication channels that a company has at its disposal.advise on public relationsadvise on public relationsAdvise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.build community relationsbuild community relationsEstablish affectionate and long-lasting relationships with local communities, e.g. by organising special programmes for kindergarten, schools and for disabled and older people, raising awareness and r...speak different languagesspeak different languagesMaster foreign languages to be able to communicate in one or more foreign languages.organise press conferencesorganise press conferencesOrganise interviews for a group of journalists in order to make an announcement or answer questions on a specific subject.share through digital technologiesshare through digital technologiesShare data, information and digital content with others through appropriate digital technologies. Act as an intermediary, know about referencing and attribution practices.give interviews to mediagive interviews to mediaPrepare oneself according to the context and the diversity of media (radio, television, web, newspapers, etc.), and give an interview.manage visual communicationsmanage visual communicationsPlan, develop and implement communications based on visuals and images. Analyse the conveyance of messages and their appropriateness for the target group.manage online communicationsmanage online communicationsOversee and supervise communications of a company, entity, or person in online outlets. Ensure that the information being communicated online is in line with the strategy and image aimed to be conveye...establish relationship with the mediaestablish relationship with the mediaAdopt a professional attitude to respond effectively to the demands of the media.draft press releasesdraft press releasesCollect information and write press releases adjusting the register to the target audience and ensuring that the message is well conveyed.develop professional networkdevelop professional networkReach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up ...establish communication with foreign culturesestablish communication with foreign culturesStrive to understand the cultural codes of the society where the company operates and to establish a solid communication and mutual understanding with its members.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...build international relationsbuild international relationsBuild positive communication dynamics with organisations from different countries in order to build a cooperative relationship and optimise information exchange.follow the newsfollow the newsFollow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.carry out forum moderationcarry out forum moderationSupervise communication activity on a web forum and other discussion platforms by assessing if the content adheres to forum regulations, enforcing rules of conduct, and ensuring the forum remains free...conduct public presentationsconduct public presentationsSpeak in public and interact with those present. Prepare notices, plans, charts, and other information to support the presentation.use online tools to collaborateuse online tools to collaborateUse online resources such as online meeting tools, VoIP conference calling, concurrent file editing, to co-create, share content and collaborate from remote locations.