What skills does a promotion manager need?

A promotion manager needs 36 essential skills including pricing strategies, below-the-line technique, corporate social responsibility, market research, content marketing strategy. Core competencies include .

Will AI replace promotion manager jobs?

The AI disruption score for promotion manager is 41/100 (moderate risk). Some tasks may be automated but the role will evolve rather than disappear entirely.

Management & LeadershipAdministrative and commercial managersISCO 1221

promotion manager

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (36)

pricing strategiespricing strategiesThe techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence...below-the-line techniquebelow-the-line techniqueThe marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.corporate social responsibilitycorporate social responsibilityThe handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards envir...market researchmarket researchThe processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets...content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.marketing mixmarketing mixPrinciple of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.market pricingmarket pricingPrice volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.communication principlescommunication principlesThe set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.integrate strategic foundation in daily performanceintegrate strategic foundation in daily performanceReflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...study sales levels of productsstudy sales levels of productsCollect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and ...manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.evaluate marketing contentevaluate marketing contentRevise, assess, align, and approves marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accor...manage profitabilitymanage profitabilityRegularly review sales and profit performance.create annual marketing budgetcreate annual marketing budgetMake the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering produ...organise on-site amenitiesorganise on-site amenitiesEnsure that necessary daily amenities for visitors, vendors, expositors, and public in general are given and functioning properly. Ensure provision of reception, parking, toilets, catering, and accomm...create media plancreate media planDetermine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.analyse consumer buying trendsanalyse consumer buying trendsAnalyse buying habits or currently prevalent customer behaviour.liaise with advertising agenciesliaise with advertising agenciesCommunicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim...define measurable marketing objectivesdefine measurable marketing objectivesOutline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the ...track key performance indicatorstrack key performance indicatorsIdentify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.analyse internal factors of companiesanalyse internal factors of companiesResearch and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.plan marketing campaignsplan marketing campaignsDevelop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.impart business plans to collaboratorsimpart business plans to collaboratorsDiffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.integrate marketing strategies with the global strategyintegrate marketing strategies with the global strategyIntegrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.collaborate in the development of marketing strategiescollaborate in the development of marketing strategiesWork together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.develop professional networkdevelop professional networkReach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up ...manage the handling of promotional materialsmanage the handling of promotional materialsPlan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.analyse customer service surveysanalyse customer service surveysAnalyse results from surveys completed by passengers/customer. Analyse results to identify trends and draw conclusions.analyse external factors of companiesanalyse external factors of companiesPerform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.capture people's attentioncapture people's attentionApproach people and draw their attention to a subject presented to them or to get information from them.identify potential markets for companiesidentify potential markets for companiesObserve and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is mi...align efforts towards business developmentalign efforts towards business developmentSynchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of an...liaise with distribution channel managersliaise with distribution channel managersLiaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.analyse work-related written reportsanalyse work-related written reportsRead and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.

Optional (17)

social media managementsocial media managementThe planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.marketing managementmarketing managementThe academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services a...brand marketing techniquesbrand marketing techniquesThe methods and systems used in researching and establishing a brand identity for marketing purposes.manage event structure installationmanage event structure installationPlan and monitor the assembly of structures such as stages, connection to the electricity network, lighting and projection equipment. Make sure the employees work according to customer's requirements ...coordinate eventscoordinate eventsLead events by managing budget, logistics, event support, security, emergency plans and follow up.forecast catering servicesforecast catering servicesForesee the need, the quality, and the quantity of food and beverages for an event depending on its scope, objective, target group, and budget.assist in developing marketing campaignsassist in developing marketing campaignsProvide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around f...promote eventpromote eventGenerate interest in an event by carrying out promotion actions, such as placing ads or distributing flyers.arrange event needsarrange event needsEnsure that event needs such as audio-visual equipment, displays or transportation are met.manage distribution channelsmanage distribution channelsOversee distribution channels with regards to the requirements of customers.evaluate advertising campaignevaluate advertising campaignAssess the performance of the advertising campaign after implementation and conclusion. Check if objectives were met and if the campaign was successful.approve advertising campaignapprove advertising campaignCheck all advertising material such as leaflets, websites, television commercials and newspaper ads to make sure they comply with the advertising strategy and customer requirements. Approve the way of...use analytics for commercial purposesuse analytics for commercial purposesUnderstand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate qu...examine advertisement layoutexamine advertisement layoutExamine and approve the layout of advertisements to ensure that they are according to customer and target audience requirements and specifications.coordinate marketing plan actionscoordinate marketing plan actionsManage the overview of the marketing actions such as the marketing planning, internal financial resource granting, advertising materials, implementation, control, and communication efforts.plan eventsplan eventsPlan programmes, agendas, budgets, and services of an event according to customers' requirements.assess financial viabilityassess financial viabilityRevise and analyse financial information and requirements of projects such as their budget appraisal, expected turnover, and risk assessment for determining the benefits and costs of the project. Asse...