Knowledge
reputation management
The influence on stakeholder perceptions and the public in relation to an organization and its brand. It encompasses various activities such as monitoring public perceptions and following conversations, addressing reputation threats and searching for opportunities to improve it.
Alternative Names
reputational management
Essential for these occupations
reputation management is listed as an essential skill for 3 occupation(s).
Optional for these occupations
reputation management is a useful but optional skill for 5 occupation(s).
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