Manufacturing & ProductionProduction and specialised services managersISCO 1349
book publisher
Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (14)
project management principlesproject management principlesDifferent elements and phases of project management.copyright legislationcopyright legislationLegislation describing the protection of the rights of original authors over their work, and how others can use it.publishing marketpublishing marketThe trends in the publishing market and the type of books that are are appealing to a certain audience.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.manage staffmanage staffManage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the wor...select manuscriptsselect manuscriptsSelect manuscripts to be published. Decide if they reflect the company policy.consult information sourcesconsult information sourcesConsult relevant information sources to find inspiration, to educate yourself on certain topics and to acquire background information.consult with editorconsult with editorConsult with the editor of a book, magazine, journal or other publications about expectations, requirements, and progress.develop professional networkdevelop professional networkReach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up ...perform project managementperform project managementManage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific g...read manuscriptsread manuscriptsRead incomplete or complete manuscripts from new or experienced authors.execute marketing planexecute marketing planCarry out all the activities involved in achieving specific marketing objectives within a given timeframe.assess financial viabilityassess financial viabilityRevise and analyse financial information and requirements of projects such as their budget appraisal, expected turnover, and risk assessment for determining the benefits and costs of the project. Asse...perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Optional (24)
literatureliteratureThe body of artistic writing characterized by beauty of expression, form, and universality of intellectual and emotional appeal.sales argumentationsales argumentationTechniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.digital marketing techniquesdigital marketing techniquesThe marketing techniques used on the web to reach and engage with stakeholders, customers and clients.sales activitiessales activitiesThe supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasin...graphic designgraphic designThe techniques to create a visual representation of ideas and messages.brand marketing techniquesbrand marketing techniquesThe methods and systems used in researching and establishing a brand identity for marketing purposes.content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.spellingspellingThe rules concerning the way words are spelled.desktop publishingdesktop publishingThe creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.grammargrammarThe set of structural rules governing the composition of clauses, phrases, and words in any given natural language.marketing principlesmarketing principlesThe principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.sales strategiessales strategiesThe principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...apply desktop publishing techniquesapply desktop publishing techniquesApply desktop publishing techniques to create page layouts and typographic quality text.check correctness of informationcheck correctness of informationCheck if the information contains factual errors, is reliable, and has news value.attend book fairsattend book fairsAttend fairs and events to get familiar with new book trends and to meet with authors, publishers, and others in the publishing sector.manage distribution channelsmanage distribution channelsOversee distribution channels with regards to the requirements of customers.proofread textproofread textRead a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.apply social media marketingapply social media marketingEmploy website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and s...conserve new mediaconserve new mediaDigitally preserve and archive electronic records using up-to-date technology.manage contractsmanage contractsNegotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, ...apply grammar and spelling rulesapply grammar and spelling rulesApply the rules of spelling and grammar and ensure consistency throughout texts.supervise sales activitiessupervise sales activitiesMonitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encoun...plan event marketing for promotional campaignsplan event marketing for promotional campaignsDesign and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory positio...
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Quick Facts
ISCO GroupProduction and specialised services managers
Essential Skills14
Core Skills0