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Public Administration & LegalISCO 2654

Podcast producer

A podcast producer is a person who oversees the whole process of making a podcast, from planning the episodes to publishing the finished product.

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Rate 5 of the 21 essential skills of this occupation (European ESCO data). No account needed.

plan marketing strategy

implement marketing strategies

record audio materials

manage sales channels

plan digital marketing

About podcast producer

Production begins before anything is recorded. The producer plans the episodes and plans the audio and audiovisual recording process: who is talking, in what order, in what room, how long the episode runs and what has to be prepared beforehand. During recording they oversee the audio production process, and afterwards they edit in audio editing software, cutting, levelling, removing what does not work and assembling the finished episode. At this stage the producer also obtains the relevant permissions to use recorded audiovisual samples, whether that is music, an archive clip or someone else's interview.

Publication is a production task of its own, covering the feed, the platforms, the artwork and the episode description.

The producer also has to find listeners. The producer develops promotional and marketing strategies based on podcast market trends and on the target audience, works from marketing principles, applies social media marketing techniques and plans online marketing strategies. Where a podcast carries advertising or sells something, e-commerce systems come into it as well.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (21)

audio post-productionaudio post-productionThe mixing process after the music recording phase where each song is edited individually into a finished product.social media marketing techniquessocial media marketing techniquesThe marketing methods and strategies used to increase attention and website traffic through social media channels.media formatsmedia formatsThe various formats in which media can be made available to the audience, such as paper books, e-books, tapes, and analogue signal.audio technologyaudio technologyThe various technologies for producing, recording, and reproducing sound.e-commerce systemse-commerce systemsBasic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.audiovisual productsaudiovisual productsThe different types of audiovisual products and their requirements, such as documentaries, low budget movies, television series, records, CDs, and others.audio editing softwareaudio editing softwareThe various software for editing and generating audio, such as Adobe Audition, Soundforge, and Power Sound Editor.marketing principlesmarketing principlesThe principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.audio masteringaudio masteringThe post-production process where the finished recorded audio is transferred to a data storage device from which it will be copied.plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.record audio materialsrecord audio materialsRecord materials such as books, newspapers, and educational materials in audio format. Enhance written texts by adding audio complements or making them otherwise accessible to visually impaired people...manage sales channelsmanage sales channelsMonitor, control and prospect new direct and intermediary ways to bring services and products to the market.plan digital marketingplan digital marketingDevelop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.receive appropriate permissions for use of recorded audiovisual examplesreceive appropriate permissions for use of recorded audiovisual examplesGain and receive appropriate permissions for use of recorded visual examples of your work. Obtain permissions to use images of people in your promotion.coordinate activities in audio recording studiocoordinate activities in audio recording studioMonitor the daily operations in a audio recording studio. Make sure that persons involved in recording studio activities can produce the desired quality of sound according to customer specifications. ...prepare broadcastsprepare broadcastsDecide on the time frame, the content, and organisation of a TV show or radio broadcast.edit recorded soundedit recorded soundEdit audio footage using a variety of sofware, tools, and techniques such as crossfading, speed effects, and removing unwanted noises.plan audiovisual recordingplan audiovisual recordingPlan audio-visual recordings.supervise sound productionsupervise sound productionSupervise the creation of sound and decide which music and sounds to use for the movie and theatre production.assess studio productionassess studio productionEnsure that actors the production cycle possess the right resources and have an achievable production and delivery timescale.
Optional (14) — show
channel marketingchannel marketingThe strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.advertising techniquesadvertising techniquesThe communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.draw up artistic productiondraw up artistic productionFile and document a production in all its phases right after the performance period so that it can be reproduced and all relevant information remains accessible.mix multi-track recordingsmix multi-track recordingsMix recorded sound from several sources using a mix panel, and edit it to obtain the desired mix.add elocution techniques to recording audio materialsadd elocution techniques to recording audio materialsIntegrate elocution techniques for the improvement of audio material in terms of pronunciation, style, register, and grammatical correctness.monitor quality of broadcastsmonitor quality of broadcastsMonitor strength, clarity, and reliability of incoming and outgoing signals to adjust equipment as necessary to maintain the quality of the broadcast.apply social media marketingapply social media marketingEmploy website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and s...plan social media marketing campaignsplan social media marketing campaignsPlan and implement a marketing campaign on social media.define measurable marketing objectivesdefine measurable marketing objectivesOutline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the ...operate audio equipmentoperate audio equipmentApply technologies for re-creation or recording of sounds, such as speaking, sound of instruments in electrical or mechanical form.execute marketing planexecute marketing planCarry out all the activities involved in achieving specific marketing objectives within a given timeframe.set up basic recordingset up basic recordingSet up a basic stereo audio recording system.work with a voice coachwork with a voice coachReceive advice and training from a voice coach. Learn how to use one’s voice correctly, how to properly pronounce and articulate words, and use the right intonation. Get trained in breathing technique...

Related Occupations

Occupations that need many of the same essential skills, so the move between them is shortest.

recording studio technician5 shared essential skillssound mastering engineer5 shared essential skillseBusiness manager4 shared essential skillsbroadcast technician3 shared essential skillsdigital marketing manager3 shared essential skillsemployer branding manager3 shared essential skillsmarketing manager3 shared essential skillsonline marketer3 shared essential skills

Frequently asked questions

What does a podcast producer do?

Podcast producers supervise the entire production process of a podcast. This process involves planning the episodes, supporting audio recording and editing, production tasks and publishing the final version of the product. They also develop promotion and marketing strategies based on podcast market trends and target audience.

What skills does a podcast producer need?

A podcast producer needs 21 essential skills, including audio post-production, social media marketing techniques, media formats, audio technology, e-commerce systems.

Will AI replace podcast producer jobs?

The AI disruption score for podcast producer is 47/100 (moderate risk). Skills most exposed to automation: record audio materials, e-commerce systems, audio editing software. Most resilient: work with a voice coach, coordinate activities in audio recording studio, draw up artistic production.

Quick Facts

SectorPublic Administration & Legal
ISCO GroupLegal, social and cultural professionals
Essential Skills21

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