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Financial ServicesISCO 2431

Employer branding manager

Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media. Manage an online marketing program to promote job openings and career opportunities at the company.

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Check yourself in a minute: employer branding manager

Rate 5 of the 13 essential skills of this occupation (European ESCO data). No account needed.

set brand positioning

plan digital marketing

define brand identity

promote company

plan social media marketing campaigns

About employer branding manager

As an employer branding manager, you will shape how your organization is perceived as an employer in the job market and among the public. You work at the intersection of human resources and marketing, developing comprehensive strategies to attract and retain top talent by promoting your company's culture, values, and opportunities. Your role involves creating compelling narratives about what makes your organization unique and communicating these through digital channels, social media, print materials, and corporate events.

Your day-to-day work includes managing social media accounts, coordinating with marketing departments to develop campaigns, analyzing audience engagement metrics, creating content about company culture and career opportunities, and monitoring brand perception. You will collaborate with HR teams to ensure messaging aligns with actual company practices, work with recruitment specialists to highlight open positions attractively, and engage with prospective employees across multiple platforms. You may also manage employer review sites, respond to employee testimonials, and develop employer branding materials that reflect company values.

In Poland's competitive talent market, employer branding managers are increasingly valuable as companies recognize that strong employer brands reduce hiring costs and improve retention. The role offers growth opportunities into senior marketing positions, talent acquisition leadership, or corporate communications. Your success directly impacts recruitment outcomes and organizational culture, making this a strategic role within any growing business.

Key Work Functions

Core areas of responsibility for a employer branding manager.

1

Brand Strategy Development

  • Define and communicate employer brand identity that reflects company values and culture
  • Develop employer value proposition (EVP) that distinguishes the organization from competitors
  • Plan comprehensive marketing strategy to reach target talent segments
2

Digital and Social Media Marketing

  • Apply social media marketing techniques across LinkedIn, Facebook, Instagram, and other platforms
  • Plan and execute social media marketing campaigns highlighting career opportunities and company culture
  • Manage digital marketing initiatives including paid advertising, content promotion, and engagement strategies
  • Monitor web analytics and social media metrics to optimize campaign performance
3

Content Creation and Communication

  • Develop compelling content including job descriptions, employee testimonials, and company stories
  • Create marketing materials for print and digital channels promoting job openings and career paths
  • Use communication techniques to engage passive and active job seekers authentically
4

Campaign Management and Partnership

  • Promote company as an employer through recruitment campaigns, career fairs, and community events
  • Collaborate with marketing experts and HR teams to align brand positioning with recruitment goals
  • Set brand positioning and maintain consistent messaging across all employer branding touchpoints

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (13)

digital marketing techniquesdigital marketing techniquesThe marketing techniques used on the web to reach and engage with stakeholders, customers and clients.social media managementsocial media managementThe planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.marketing department processesmarketing department processesThe different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertis...brand marketing techniquesbrand marketing techniquesThe methods and systems used in researching and establishing a brand identity for marketing purposes.set brand positioningset brand positioningDevelop a clear identity and unique position in the market; communicate with stakeholders and distinguish from competitors.plan digital marketingplan digital marketingDevelop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.define brand identitydefine brand identityDefine the characteristics of a brand; identify what the brand stands for; develop a strong brand perception both internally and externally.social media marketing techniquessocial media marketing techniquesThe marketing methods and strategies used to increase attention and website traffic through social media channels.promote companypromote companyTo always try to project the company in the best possible light and to go the extra mile to ensure the best possible experience at the club by staff and customers alike. To explain and actively promot...plan social media marketing campaignsplan social media marketing campaignsPlan and implement a marketing campaign on social media.develop media strategydevelop media strategyCreate the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be us...apply social media marketingapply social media marketingEmploy website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and s...plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...
Optional (8) — show
network marketingnetwork marketingThe specific marketing strategy that focuses on direct marketing and the sale of products to acquaintances or people in their network. This strategy also includes the recruiting of other people to be ...content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.promote organisational communicationpromote organisational communicationPromote and nurture the efficient spread of plans and business information throughout the organisation by strengthening the channels of communication at its disposal.manage development of promotional materialmanage development of promotional materialPerform, oversee or contact agencies for the content creation, designing and distribution of informational and advertising material.collaborate in the development of marketing strategiescollaborate in the development of marketing strategiesWork together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.manage brand assetsmanage brand assetsProcess for managing brands as assets in order to maximise their value.lead the brand strategic planning processlead the brand strategic planning processManage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication in order to base innova...advise on public relationsadvise on public relationsAdvise business or public organisations on public relations management and strategies in order to ensure efficient communication with target audiences, and proper conveying of information.

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Frequently asked questions

What does an employer branding manager do?

Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media. Manage an online marketing program to promote job openings and career opportunities at the company.

What skills does an employer branding manager need?

An employer branding manager needs 13 essential skills, including digital marketing techniques, social media management, marketing department processes, brand marketing techniques, set brand positioning.

Will AI replace employer branding manager jobs?

The AI disruption score for employer branding manager is 54/100 (moderate risk). Skills most exposed to automation: social media management, social media marketing techniques, digital marketing techniques. Most resilient: lead the brand strategic planning process, plan marketing strategy, promote organisational communication.

Quick Facts

SectorFinancial Services
ISCO GroupBusiness and administration professionals
Essential Skills13

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