RetailSales workersISCO 5223
eyewear and optical equipment specialised seller
Eyewear and optical equipment specialised sellers sell glasses in specialised shops.
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (34)
sales argumentationsales argumentationTechniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.characteristics of productscharacteristics of productsThe tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.characteristics of facescharacteristics of facesThe various typologies and forms of faces in order to advise customers on the most suitable types of glasses.e-commerce systemse-commerce systemsBasic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.product comprehensionproduct comprehensionThe offered products, their functionalities, properties and legal and regulatory requirements.characteristics of servicescharacteristics of servicesThe characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.guarantee customer satisfactionguarantee customer satisfactionHandle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.carry out products preparationcarry out products preparationAssemble and prepare goods and demonstrate their functionalities to customers.operate cash registeroperate cash registerRegister and handle cash transactions by using point of sale register.sell optical productssell optical productsSell glasses and sunglasses, contact lenses, spectacles, binoculars, cleaning kits and other eye-related products, according to customer's needs in terms of optical requirements such as bi-focals, var...ensure compliance with legal requirementsensure compliance with legal requirementsGuarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their effo...examine merchandiseexamine merchandiseControl items put up for sale are correctly priced and displayed and that they function as advertised.provide customer guidance on product selectionprovide customer guidance on product selectionProvide suitable advice and assistance so that customers find the exact goods and services they were looking for. Discuss product selection and availability.use different communication channelsuse different communication channelsMake use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.organise storage facilitiesorganise storage facilitiesOrder the contents of a storage area to improve efficiency with respect to the inflow and outflow of the stored items.monitor stock levelmonitor stock levelEvaluate how much stock is used and determine what should be ordered.maintain store cleanlinessmaintain store cleanlinessKeep the store tidy and clean by hovering and mopping.apply numeracy skillsapply numeracy skillsPractise reasoning and apply simple or complex numerical concepts and calculations.identify customer's needsidentify customer's needsUse appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.process medical insurance claimsprocess medical insurance claimsContact the patient`s health insurance company and submit the appropriate forms with information on the patient and treatment.organise product displayorganise product displayArrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stand...stock shelvesstock shelvesRefill shelves with merchandise to be sold.comply with optical prescriptionscomply with optical prescriptionsInterpret and coordinate frames and eye measurements in accordance with the customer's optical prescriptions.advise customers on maintaining optical productsadvise customers on maintaining optical productsProvide advice to customers on how to use and protect the purchased optical products, such as eyewear.process refundsprocess refundsResolve customer inquiries for returns, exchange of merchandise, refunds or bill adjustments. Follow organisational guidelines during this process.carry out order intakecarry out order intakeTake in of purchase requests for items that are currently unavailable.carry out active sellingcarry out active sellingDeliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their ...order optical suppliesorder optical suppliesOrder optical equipment and materials, paying attention to the price, quality, and suitability of the supplies.recommend personalised optical products to customersrecommend personalised optical products to customersRecommend and provide advice on customer-specific glasses, contact lenses and other optical products.demonstrate products' featuresdemonstrate products' featuresDemonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade ...provide customer follow-up servicesprovide customer follow-up servicesRegister, follow-up, solve and respond to customer requests, complaints and after-sales services.issue sales invoicesissue sales invoicesPrepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and...plan aftersales arrangementsplan aftersales arrangementsCome to an agreement with the customer about the delivery, setup and service of the goods; perform appropriate measures to ensure delivery.prevent shopliftingprevent shopliftingIdentify shoplifters and methods by which shoplifters try to steal. Implement anti-shoplifting policies and procedures to protect against theft.
Optional (2)
operate optical measuring equipmentoperate optical measuring equipmentOperate optical measuring equipment to take client's measurements. Determine bridge and eye size, papillary distance, vertex distance, optical eye centres, etc., in order to manufacture customised eye...advise customers on optical instruments maintenanceadvise customers on optical instruments maintenanceProvide customers with advice on the correct use and maintenance of other optical instruments such as binoculars, sextants, night vision, etc.
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AI Replacement Risk
78/ 100
Very High Risk
Low riskHigh risk