AccountancyISCO 3322
Electricity sales representative
Electricity sales representatives assess clients' energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation's services, and negotiate terms of sale with clients.
Check yourself in a minute: electricity sales representative
Rate 5 of the 14 essential skills of this occupation (European ESCO data). No account needed.
answer requests for quotation
carry out sales analysis
assess customers
identify customer's needs
manage contracts
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (14)
sales argumentationsales argumentationTechniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.characteristics of productscharacteristics of productsThe tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.electricity marketelectricity marketThe trends and major driving factors in the electricity trading market, electricity trades methodologies and practice, and the identification of the major stakeholders in the electricity sector.electricityelectricityThe principles of electricity and electrical power circuits, as well as the associated risks.sales strategiessales strategiesThe principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.characteristics of servicescharacteristics of servicesThe characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.answer requests for quotationanswer requests for quotationMake up prices and documents for the products that customers may purchase.carry out sales analysiscarry out sales analysisExamine sales reports to see what goods and services have and have not sold well.assess customersassess customersEvaluate customers’ personal circumstances, needs and preferences.identify customer's needsidentify customer's needsUse appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.manage contractsmanage contractsNegotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, ...identify energy needsidentify energy needsIdentify the type and amount of energy supply necessary in a building or facility, in order to provide the most beneficial, sustainable, and cost-effective energy services for a consumer.monitor after sales recordsmonitor after sales recordsKeep an eye on the after sales feedback and monitor customer satisfaction or complaints; record after sales calls for thorough data analysis.inform customers on energy consumption feesinform customers on energy consumption feesInform potential customers of an energy retailer on the monthly fees charged for their energy supply services, and any additional charges.
Optional (25) — show
energy performance of buildingsenergy performance of buildingsFactors that contribute to lower energy consumption of buildings. Building and renovation techniques used to achieve this. Legislation and procedures regarding energy performance of buildings.sales promotion techniquessales promotion techniquesThe techniques used to persuade customers to purchase a product or a service.energy conservationenergy conservationThe practice of reducing energy consumption and using fewer energy services. As a sustainable process, energy conservation is done by replacing used energy with alternative sources, using more efficie...prepare sales checksprepare sales checksProvide customers with official documents that prove their purchase and payment.identify suppliersidentify suppliersDetermine potential suppliers for further negotiation. Take into consideration aspects such as product quality, sustainability, local sourcing, seasonality and coverage of the area. Evaluate the likel...implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.promote sustainable energypromote sustainable energyPromote the use of renewable electricity and heat generation sources to organisations and individuals, in order to work towards a sustainable future and encourage sales of renewable energy equipment, ...advise on utility consumptionadvise on utility consumptionAdvise individuals or organisations on methods in which they can reduce their consumption of utilities, such as heat, water, gas, and electricity, in order for them to save money and incorporate susta...deliver a sales pitchdeliver a sales pitchPrepare and deliver an understandably constructed sales talk for a product or a service, identifying and using persuasive argumentation.upsell productsupsell productsPersuade customers to buy additional or more expensive products.negotiate terms with suppliersnegotiate terms with suppliersIdentify and work with suppliers to ensure quality of supply and best price has been negotiated.prospect new customersprospect new customersInitiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.liaise with advertising agenciesliaise with advertising agenciesCommunicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim...manage development of promotional materialmanage development of promotional materialPerform, oversee or contact agencies for the content creation, designing and distribution of informational and advertising material.advise on heating systems energy efficiencyadvise on heating systems energy efficiencyProvide information and advice to clients on how to preserve an energy efficient heating system in their home or office and possible alternatives.promote environmental awarenesspromote environmental awarenessPromote sustainability and raise awareness about the environmental impact of human and industrial activity based on the carbon footprints of business processes and other practices.assess supplier risksassess supplier risksEvaluate supplier performance in order to assess if suppliers follow the agreed contracts, meet the standard requirements and provide the desired quality.negotiate improvement with suppliersnegotiate improvement with suppliersBuild a good relation with suppliers in order to improve knowledge and quality of supply.implement sales strategiesimplement sales strategiesCarry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.achieve sales targetsachieve sales targetsReach set sales goals, measured in revenue or sold units. Reach the target within a specific timeframe, prioritise sold products and services accordingly and plan in advance.plan customers' sales visitsplan customers' sales visitsPlan day-to-day sales routes and customer visits in order to introduce or sell new services or products.review completed contractsreview completed contractsReview content and check accuracy of completed contracts.plan event marketing for promotional campaignsplan event marketing for promotional campaignsDesign and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory positio...manage contract disputesmanage contract disputesMonitor issues that arise between the parties involved in a contract and provide solutions in order to avoid lawsuits.perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
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Frequently asked questions
What does an electricity sales representative do?
Electricity sales representatives assess clients' energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation's services, and negotiate terms of sale with clients.
What skills does an electricity sales representative need?
An electricity sales representative needs 14 essential skills, including sales argumentation, characteristics of products, electricity market, electricity, sales strategies.
Will AI replace electricity sales representative jobs?
The AI disruption score for electricity sales representative is 51/100 (moderate risk). Skills most exposed to automation: prepare sales checks, carry out sales analysis, sales argumentation. Most resilient: electricity, negotiate improvement with suppliers, negotiate terms with suppliers.
AI Replacement Risk
51/ 100
Moderate Risk
Low riskHigh risk
Quick Facts
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