TourismISCO 1420
Department store manager
Department store managers organise and control the operations and staff of establishments which provide retail services.
Check yourself in a minute: department store manager
Rate 5 of the 18 essential skills of this occupation (European ESCO data). No account needed.
create solutions to problems
plan marketing strategy
perform multiple tasks at the same time
implement marketing strategies
manage budgets
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (18)
product comprehensionproduct comprehensionThe offered products, their functionalities, properties and legal and regulatory requirements.company policiescompany policiesThe set of rules that govern the activity of a company.create solutions to problemscreate solutions to problemsSolve problems which arise in planning, prioritising, organising, directing/facilitating action and evaluating performance. Use systematic processes of collecting, analysing, and synthesising informat...plan marketing strategyplan marketing strategyDetermine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions ...perform multiple tasks at the same timeperform multiple tasks at the same timeExecute multiple tasks at the same time, being aware of key priorities.implement marketing strategiesimplement marketing strategiesImplement strategies which aim to promote a specific product or service, using the developed marketing strategies.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.manage staffmanage staffManage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the wor...monitor shelves loadingmonitor shelves loadingMonitor the loading of products on shelves; ensure that items are placed correctly and in a timely fashion.plan marketing campaignsplan marketing campaignsDevelop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.monitor proper product handlingmonitor proper product handlingSupervise the handling of products in the store and storage area and issue instructions.implement sales strategiesimplement sales strategiesCarry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.set sales promotionsset sales promotionsReduce the selling price of products, in order to maximise revenue at various periods of the year.manage the store imagemanage the store imageEnsure the store's concept is properly advertised through different channels, and that the image is consistent with the product display and staff behaviour.have computer literacyhave computer literacyUtilise computers, IT equipment and modern day technology in an efficient way.build business relationshipsbuild business relationshipsEstablish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the orga...provide customer follow-up servicesprovide customer follow-up servicesRegister, follow-up, solve and respond to customer requests, complaints and after-sales services.train employeestrain employeesLead and guide employees through a process in which they are taught the necessary skills for the perspective job. Organise activities aimed at introducing the work and systems or improving the perform...
Optional (10) — show
characteristics of productscharacteristics of productsThe tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.health, safety and hygiene legislationhealth, safety and hygiene legislationThe set of health, safety and hygiene standards and items of legislation applicable in a specific sector.employment lawemployment lawThe law which mediates the relationship between employees and employers. It concerns employees' rights at work which are binding by the work contract.characteristics of servicescharacteristics of servicesThe characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.set up pricing strategiesset up pricing strategiesApply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.coach team on visual merchandisingcoach team on visual merchandisingCoach sales team on in-store visual merchandising; help employees to interpret guidelines; train employees in effective execution of visual concept.recruit employeesrecruit employeesHire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.define brand identitydefine brand identityDefine the characteristics of a brand; identify what the brand stands for; develop a strong brand perception both internally and externally.evaluate employeesevaluate employeesAnalyse employees' individual performances over a certain time span and communicate your conclusions to the employee in question or higher management. Evaluate achievements of staff members.supervise brand managementsupervise brand managementSupervise the promotion of a particular brand of goods, by liaising with the appropriate departments.
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Frequently asked questions
What does a department store manager do?
Department store managers organise and control the operations and staff of establishments which provide retail services.
What skills does a department store manager need?
A department store manager needs 18 essential skills, including product comprehension, company policies, create solutions to problems, plan marketing strategy, perform multiple tasks at the same time.
Will AI replace department store manager jobs?
The AI disruption score for department store manager is 38/100 (moderate risk). Skills most exposed to automation: monitor shelves loading, company policies, manage budgets. Most resilient: build business relationships, have computer literacy, coach team on visual merchandising.
AI Replacement Risk
38/ 100
Moderate Risk
Low riskHigh risk
Quick Facts
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