Infocomm TechnologyISCO 2513
Web content manager
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Check yourself in a minute: web content manager
Rate 5 of the 32 essential skills of this occupation (European ESCO data). No account needed.
digital content creation
use markup languages
translate requirement concepts into content
identify customer requirements
ensure compliance with legal requirements
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (32)
digital content creationdigital content creationCreate and edit new content (from word processing to images and video); integrate and re-elaborate previous knowledge and content; produce creative expressions, media outputs and programming; deal wit...information structureinformation structureThe type of infrastructure which defines the format of data: semi-structured, unstructured and structured.keywords in digital contentkeywords in digital contentThe digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.web programmingweb programmingThe programming paradigm that is based on combining markup (which adds context and structure to text) and other web programming code, such as AJAX, javascript and PHP, in order to carry out appropriat...web based collaborative platformsweb based collaborative platformsOnline tools which facilitate communication and collaboration among Internet users in real time. Platforms with a range of functionalities created to facilitate organisational team work or promote pro...legal requirements of ICT productslegal requirements of ICT productsThe international regulations related to the development and use of ICT products.style sheet languagesstyle sheet languagesThe field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic rules such...authoring softwareauthoring softwareThe software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.publishing strategypublishing strategyThe methods, rules, media and tools of publishing content from content management systems in single sources or cross media.content development processescontent development processesThe specialised techniques used to design, write, compile, edit and organise digital content, such as text, graphics and videos for publishing purposes.use markup languagesuse markup languagesUtilise computer languages that are syntactically distinguishable from the text, to add annotations to a document, specify layout and process types of documents such as HTML.translate requirement concepts into contenttranslate requirement concepts into contentDevelop digital content by following given requirements and guidelines.identify customer requirementsidentify customer requirementsApply techniques and tools, such as surveys, questionnaires, ICT applications, for eliciting, defining, analysing, documenting and maintaining user requirements from system, service or product.ensure compliance with legal requirementsensure compliance with legal requirementsGuarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their effo...conduct content quality assuranceconduct content quality assuranceCarry out validation of content by reviewing it according to formal and functional quality, usability and applicable standards.translate requirements into visual designtranslate requirements into visual designDevelop visual design from given specifications and requirements, based on the analysis of the scope and target audience. Create a visual representation of ideas such as logos, website graphics, digit...apply tools for content developmentapply tools for content developmentUse specialised content development tools such as content and terminology management systems, translation memory systems, language checker and editors to generate, compile and transform content accord...comply with legal regulationscomply with legal regulationsEnsure you are properly informed of the legal regulations that govern a specific activity and adhere to its rules, policies and laws.ensure compliance with company regulationsensure compliance with company regulationsGuarantee that employees' activities follow company regulations, as implemented through client and corporate guidelines, directives, policies and programmes.use content management system softwareuse content management system softwareUse software that allows publishing, editing and modifying content as well as maintenance from a central interface.develop digital contentdevelop digital contentCreate and edit digital content in different formats, express oneself through digital means.utilise content typesutilise content typesUse MIME types and subtypes as standard identifier to indicate the type of data that a file contains such as the type of link, object, script and style elements and the media type.interpret technical textsinterpret technical textsRead and understand technical texts that provide information on how to perform a task, usually explained in steps.compile contentcompile contentRetrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.manage content metadatamanage content metadataApply content management methods and procedures to define and use metadata concepts, such as the data of creation, in order to describe, organise and archive content such as documents, video and audio...conduct search engine optimisationconduct search engine optimisationExecute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.identify legal requirementsidentify legal requirementsConduct research for applicable legal and normative procedures and standards, analyse and derive legal requirements that apply to the organisation, its policies and products.provide written contentprovide written contentCommunicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelli...integrate content into output mediaintegrate content into output mediaCompile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.manage online contentmanage online contentEnsure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publ...create content titlecreate content titleCome up with an appealing title that draws people's attention to the content of your article, story or publication.provide multimedia contentprovide multimedia contentDevelop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.
Optional (21) — show
SassSassThe computer language Sass is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color...cognitive psychologycognitive psychologyThe human mental processes such as attention, memory, language use, perception, problem solving, creativity and thinking.LESSLESSThe computer language LESS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color...JavaScriptJavaScriptThe techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in JavaScript.PHPPHPThe techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in PHP.World Wide Web Consortium standardsWorld Wide Web Consortium standardsThe standards, technical specifications and guidelines developed by the international organisation World Wide Web Consortium (W3C) which allow the design and development of web applications.JSSSJSSSThe computer language JSSS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color...augmented realityaugmented realityThe process of adding diverse digital content (such as images, 3D objects, etc) on surfaces that exist in the real world. The user can interact in real-time with the technology by using devices such a...content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.AJAXAJAXThe techniques and principles of software development, such as analysis, algorithms, coding, testing and compiling of programming paradigms in AJAX.CSSCSSThe computer language CSS is a style sheet language that conveys the presentation of structured documents. These documents have to adhere to style sheets, a set of stylistic rules such as font, color ...perform online data analysisperform online data analysisAnalyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.use spreadsheets softwareuse spreadsheets softwareUse software tools to create and edit tabular data to carry out mathematical calculations, organise data and information, create diagrams based on data and to retrieve them.use presentation softwareuse presentation softwareUse software tools to create digital presentations which combine various elements, such as graphs, images, text and other multimedia.design digital call to actiondesign digital call to actionAppeal the audience in order to provoke their instant response. Use imperative verb forms in the message such as "Visit us now!".proofread textproofread textRead a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.use word processing softwareuse word processing softwareUse computer software applications for composition, editing, formatting, and printing of any sort of written material.manage content development projectsmanage content development projectsPlan and implement the creation, delivery and management of digital or printed content, develop a system that describes the entire editorial content development and publishing process and use ICT tool...provide guidelines for content developmentprovide guidelines for content developmentDevelop standards and structures for content development such as formats, styles, layout, structures, content types, terminology, XML and DITA. Implement them in document type definitions and apply th...ensure proper document managementensure proper document managementGuarantee that the tracking and recording standards and rules for document management are followed, such as ensuring that changes are identified, that documents remain readable and that obsoleted docu...perform copywritingperform copywritingWrite creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates a po...
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Frequently asked questions
What does a web content manager do?
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
What skills does a web content manager need?
A web content manager needs 32 essential skills, including digital content creation, information structure, keywords in digital content, web programming, web based collaborative platforms.
Will AI replace web content manager jobs?
The AI disruption score for web content manager is 86/100 (very high risk). Skills most exposed to automation: create content title, proofread text, use word processing software. Most resilient: cognitive psychology, augmented reality, content marketing strategy.
AI Replacement Risk
86/ 100
Very High Risk
Low riskHigh risk
Skills most at risk from AI
Skills resilient to automation
This is the average for the whole occupation. The AI Career Shield test (about 10 minutes) shows the risk in your own work and what you can do about it.
Check your own AI riskQuick Facts
SectorInfocomm Technology
ISCO GroupInformation and communications technology professionals
Essential Skills32
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