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Arts & EntertainmentISCO 3435

Broadcasting programme director

A broadcasting programme director is a person who builds the broadcast schedule, deciding how much airtime a programme receives and when it is transmitted.

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Rate 5 of the 16 essential skills of this occupation (European ESCO data). No account needed.

manage budgets

manage staff

recruit employees

obtain relevant licenses

finish project within budget

About broadcasting programme director

The director works from ratings, from audience demographics and from market analysis, and decides which slot a programme belongs in, what it is placed against and what it leads into. Broadcast programmes are monitored once they are on air, and broadcast output is evaluated against what the schedule assumed.

The director also applies brand management techniques to the channel and makes sure programmes fit its identity.

The director obtains the relevant permissions, checking that the channel has the right to show a given programme at the chosen time. The director manages budgets and applies organisational techniques in building and changing the schedule. The director also oversees the quality of video material before it goes out, checking picture and sound. The role asks for the ability to analyse ratings data and knowledge of the media market; formal requirements are set by the broadcaster.

European Skills Framework

Skills and knowledge areas required for this occupation based on European classification.

Essential (16)

brand marketing techniquesbrand marketing techniquesThe methods and systems used in researching and establishing a brand identity for marketing purposes.market analysismarket analysisThe field of market analysis and research and its particular research methods.audiovisual productsaudiovisual productsThe different types of audiovisual products and their requirements, such as documentaries, low budget movies, television series, records, CDs, and others.copyright legislationcopyright legislationLegislation describing the protection of the rights of original authors over their work, and how others can use it.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.manage staffmanage staffManage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the wor...recruit employeesrecruit employeesHire new employees by scoping the job role, advertising, performing interviews and selecting staff in line with company policy and legislation.obtain relevant licensesobtain relevant licensesComply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.finish project within budgetfinish project within budgetMake sure to stay within budget. Adapt work and materials to budget.develop programming scheduledevelop programming scheduleDevelop a schedule for the broadcast of television and radio programs. Decide how much airtime a program gets.inspect datainspect dataAnalyse, transform and model data in order to discover useful information and to support decision-making.monitor broadcast programmingmonitor broadcast programmingMonitor whether programming schedules are met and ensure that the quality of the programs is adequate. It includes reading the programming schedule in order to know which programs need to be recorded ...supervise video qualitysupervise video qualityOversee the quality and progress of audio and video engineering and editing.apply organisational techniquesapply organisational techniquesEmploy a set of organisational techniques and procedures which facilitate the achievement of the set goals set such as detailed planning of personnel's schedules. Use these resources efficiently and s...evaluate broadcast programsevaluate broadcast programsEvaluate new and existing television and radio programs for suitability and assess the need for changes using information such as audience surveys and feedback.perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Optional (13) — show
photographyphotographyArt and practice of creating aesthetically appealing images by recording light or electromagnetic radiation.audio editing softwareaudio editing softwareThe various software for editing and generating audio, such as Adobe Audition, Soundforge, and Power Sound Editor.audiovisual equipmentaudiovisual equipmentThe characteristics and usage of different tools that stimulate the sight and audio senses.prepare casting budgetprepare casting budgetPrepare, together with the production accountant, the budget for the hiring of the actors and extras.perform video editingperform video editingRearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, ...work closely with news teamswork closely with news teamsWork closely with news teams, photographers and editors.calculate production costscalculate production costsCalculate the costs for every production stage and department.select video shotsselect video shotsSelect the most effective shot of a scene in terms of drama, story relevance or continuity.screen television series pilotsscreen television series pilotsScreen television series pilots in front of a test audience to find out if shows appeals to the targeted audience by analysing test viewers’ comments.create production schedulescreate production schedulesCreate the timeline for the production of a motion picture, broadcast program or artistic production. Decide how long each phase will take and what its requirements are. Take into account the existing...develop program ideasdevelop program ideasDevelop ideas for television and radio programs in accordance with the studio's policy.edit recorded soundedit recorded soundEdit audio footage using a variety of sofware, tools, and techniques such as crossfading, speed effects, and removing unwanted noises.negotiate with artistsnegotiate with artistsCommunicate and negotiate with artist and artist management about prices, terms and schedules.

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Frequently asked questions

What does a broadcasting programme director do?

Broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewer demographics, etc.

What skills does a broadcasting programme director need?

A broadcasting programme director needs 16 essential skills, including brand marketing techniques, market analysis, audiovisual products, copyright legislation, manage budgets.

Will AI replace broadcasting programme director jobs?

The AI disruption score for broadcasting programme director is 72/100 (high risk). Skills most exposed to automation: calculate production costs, monitor broadcast programming, market analysis. Most resilient: negotiate with artists, work closely with news teams, photography.

AI Replacement Risk

72/ 100
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Quick Facts

SectorArts & Entertainment
ISCO GroupLegal, social, cultural and related associate professionals
Essential Skills16

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