Content Strategist
The Content Strategist plans, creates, and manages content across digital channels to achieve business and audience engagement goals. This role develops content calendars, defines brand voice, and measures content performance.
What Does a Content Strategist Do?
Grow audience engagement metrics, maintain consistent brand messaging, and deliver content strategies that support business objectives and SEO goals.
Key Responsibilities & Tasks
Content Planning
- Develop content strategies aligned with business goals
- Create and manage editorial calendars
- Define brand voice and content guidelines
Content Performance
- Analyse content performance metrics and optimise strategies
- Conduct audience research and content audits
Do You Have the Skills for This Role?
A Content Strategist needs 4 core competencies. Here's what's required and at what level.
Must-Have Skills (Advanced)
Communication
AdvancedInteracting with Others
Creative Thinking
AdvancedThinking Critically
Supporting Skills
Sense Making
IntermediateThinking Critically
Digital Fluency
IntermediateStaying Relevant
SkillsFuture Skill Levels
3 levelsBasic
Recognise and understand fundamental concepts. Apply skills in routine situations with guidance.
Intermediate
Apply skills in varied situations independently. Analyse problems and adapt approaches as needed.
Advanced
Lead and innovate in complex situations. Evaluate strategies, guide teams, and drive improvements.
European Skills Framework
ESCOSkills and knowledge areas required for this occupation based on European classification.
Essential
Career Paths from Content Strategist
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