Senior Product Manager
The Senior Product Manager develops the product portfolio roadmap, pricing and launch strategies and financial projections. He/She oversees the development for a suite of products, evaluates products to identify gaps, issues with product interface, performance and product functionalities based on market feedback, and prioritises the development of product features against strategic goals and initiatives. He drives market research studies to explore new technology, and Oversee the development of business proposals for new opportunities. He works with various teams across the organisation. He is knowledgeable of product development and management tools, as well as various product positioning and pricing methodologies. He is also knowledgeable of new and emerging consumer and industry trends. The Senior Product Manager adopts a broad perspective when distilling market trends and synthesising opportunities for growth. He is able to put forth fresh perspectives and innovative strategies to drive product portfolios. He is an influential leader who communicates well and sustains strong, positive relationships with his team and clients, articulating the value of the organisation's products engagingly and compellingly.
What Does a Senior Product Manager Do?
Key Responsibilities & Tasks
Formulate and implement product development strategy and plans
- Create feature descriptions for the organisation’s products
- Develop product portfolio roadmap, pricing and launch strategies and financial projections
- Anticipate internal and/or external business challenges and/or regulatory issues
- Present product portfolio performance to senior stakeholders
Drive product development
- Oversee development for a suite of products
- Evaluate products to identify gaps, issues with product interface, performance and product functionalities based on market feedback
- Integrate feedback and requests in the ideation and development of products
- Validate detailed specifications and development costing against market potential and future revenue
- Prioritises the development of product features against strategic goals and initiatives
- Define the requirements for each feature and desired user experience
- Determine the timeline for development, implementation and release process for the product
Develop and grow business
- Develop marketing tactics and pricing strategies
- Drive market research studies to explore new technology
- Drive sales volume from specific target markets in collaboration with sales and marketing team
- Oversee the development of business proposals for new opportunities
- Identify potential partner relationships for the product
Manage people and organisation
- Manage the budget expenditure and allocation across teams and projects
- Monitor and track the achievement of the team’s achievements and key performance indicators
- Propose new operational plans, including targeted budgets, work allocations and staff forecasts
- Acquire, allocate and optimise the use of and allocation of resources
- Develop learning roadmaps to support the professional development of the team
- Manage the performance and development process, including providing coaching and development opportunities to maximise the potential of each individual
Do You Have the Skills for This Role?
A Senior Product Manager needs 3 core competencies. Here's what's required and at what level.
Supporting Skills
Communication
IntermediateInteracting with Others
Global Perspective
IntermediateStaying Relevant
Collaboration
IntermediateInteracting with Others
SkillsFuture Skill Levels
3 levelsBasic
Recognise and understand fundamental concepts. Apply skills in routine situations with guidance.
Intermediate
Apply skills in varied situations independently. Analyse problems and adapt approaches as needed.
Advanced
Lead and innovate in complex situations. Evaluate strategies, guide teams, and drive improvements.
Technical Skills & Competencies (TSC) Levels
6 levelsFollow
Carry out routine tasks under close supervision. Follow established procedures and guidelines.
Assist
Perform tasks with some independence. Assist in non-routine situations and apply established techniques.
Apply
Apply skills and knowledge independently in varied situations. Analyse problems and adapt approaches.
Analyse
Analyse complex situations and develop solutions. Guide and mentor junior colleagues.
Strategise
Set strategic direction and drive innovation. Evaluate trade-offs and make high-impact decisions.
Transform
Lead industry transformation. Establish standards, shape policy, and provide expert advisory.
Technical Skills & Competencies
A Senior Product Manager requires 29 technical skills at specific proficiency levels.
Learning and Development
Level 5People Development
Drive employee developmental programmes in alignment to business needs
Portfolio Management
Level 5Business and Project Management
Plan a portfolio management framework based on business strategy, and manage IT investments
Budgeting
Level 4Business Finance
Manage budgeting and forecasting for annual financial and business planning within the business unit
Business Agility
Level 4Business and Project Management
Lead the implementation of operational initiatives to enhance business agility
Business Development
Level 4Sales and Marketing
Analyse insights from market intelligence data and related business functions to identify commercial opportunities and propose ways to capitalise on them
Business Environment Analysis
Level 4Business and Project Management
Monitor the influence of external and internal factors on the critical business functions, report findings and recommend responses to management
Business Innovation
Level 4Business and Project Management
Explore opportunities for business innovation and reform, and lead the implementation of innovative business initiatives
Business Needs Analysis
Level 4Business and Project Management
Investigate existing business processes, evaluate requirements and define the scope for recommended solutions and programmes
Business Performance Management
Level 4General Management
Manage organisation performance systems across departments
Customer Experience Management
Level 4Sales and Marketing
Direct the operating rhythm for customer management processes and establish key touchpoints and interactive experiences that engage customers
Data Analytics
Level 4Business Development
Design and conduct data studies to drive organisational decisions and insights
Demand Analysis
Level 4Business and Project Management
Assess the desirability and practicality of ongoing market development realistically and undertake market development activities where appropriate
Design Concepts Generation
Level 4Sales and Marketing
Integrate ideas generated and create specifications to relevant parties for approval, funding or endorsement
Design Thinking Practice
Level 4Design and Architecture
Facilitate and guide stakeholders to apply design thinking methodologies and processes for the organisation
Emerging Technology Synthesis
Level 4Business and Project Management
Evaluate new and emerging technology and trends against the organisational needs and processes
Manpower Planning
Level 4Business and Project Management
Conduct project level manpower forecasts to bridge gaps between manpower demand and supply, and facilitate development of recruitment strategies
Market Research
Level 4Sales and Marketing
Direct market research and analytics activities and processes to optimise the quantity and quality of responses and business insights
Networking
Level 4Business Development
Develop business plans for new opportunities
Partnership Management
Level 4Stakeholder and Contract Management
Propose strategic initiatives with other organisations based on identification of mutual benefits, and analyse their impact
People and Performance Management
Level 4People Development
Develop performance management programmes
Performance Management
Level 4Operations and User Support
Establish metrics and mechanisms to assess network, software or system performance, and determine Infocomm Technology (ICT) infrastructure components and parameters to be enhanced
Pricing Strategy
Level 4Sales and Marketing
Recommend optimal pricing levels for different customer segments and adapt pricing plans based on analysis of both internal and external factors
Product Management
Level 4Business and Project Management
Conceptualise ideas and develop a business model prototype and incubation plan for a new product, creating plans to bring the product to market and enhance its performance
Project Management
Level 4Business and Project Management
Plan and drive medium scale projects or programmes, including allocating resources to different parts, and engaging stakeholders on the project's progress and outcomes
Stakeholder Management
Level 4Stakeholder and Contract Management
Develop a stakeholder engagement plan and negotiate with stakeholders to arrive at mutually-beneficial arrangements
Strategy Implementation
Level 4Strategy Planning and Implementation
Evaluate strategies for critical business functions to ensure plans are realistic and reflect health of business
Strategy Planning
Level 4Business and Project Management
Develop resource allocation plans and implement strategies and policies
User Experience Design
Level 4Design and Architecture
Create user experience design concepts, develop user flow charts and drive modifications or enhancements to the product or service features
User Interface Design
Level 4Design and Architecture
Design the information architecture, process flow and user interface prototypes as well as graphical user interfaces
European Skills Framework
ESCOSkills and knowledge areas required for this occupation based on European classification.
Essential
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