Lead UX Designer
The Lead User Experience Designer defines the user experience (UX) vision and roadmap, as well as standards for user-centric design, information architecture and usability for consistency. He/She engages stakeholders and users to determine their goals, needs and requirements, defining interaction models, user task flows, and user experience (UX) specifications. He oversees all phases of usability testing, determines refinements and iterations, and recommends alternative approaches to ensure product flows are logical. He also oversees improvements to functionality, design and navigation of application sites He works in a team setting and is proficient in the application of user experience design methodologies, as well as relevant design tools and software. The Lead UX Designer has a broad, global mindset and integrates varying perspectives to envision the optimal user experience and develop new, innovative, high-level design strategies. He is also persuasive and compelling when communicating his ideas and vision to stakeholders.
What Does a Lead UX Designer Do?
Key Responsibilities & Tasks
Gather and evaluate user requirements
- Develop consultation process to engage stakeholders and users to determine their goals, needs and requirements
- Communicate insights to shape long-term product strategy
- Develop guidelines for researching of market, industry trends, competitors, and comparable experiences
- Evaluate user research findings
- Define interaction models, user task flows, and user interface specifications
- Review data to analyse user behaviour and interaction
Design user experience (UX) architecture and strategy
- Define the UX vision and roadmap
- Define standards for user-centric design, information architecture and usability
- Communicate scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders to get buy-in
- Ensure consistency with design and brand standards, analytics insight and customer feedback
- Deliver appropriate level of specification needed to ensure high quality development
- Approve design standards, design wireframes, mock-ups, specifications and patterns across channels and products
Conduct usability testing
- Oversee all phases of usability testing
- Determine refinements and iterations based on usability testing results to create the ‘optimum’ user experience
- Recommend alternative approaches to resolving user problems and ensure that product flows are logical
Optimise user experience
- Oversee improvements to functionality, design and navigation of application sites
- Drive the focus on customer loyalty and satisfaction when optimising user experience
Manage people and organisation
- Manage the budget expenditure and allocation across teams and projects
- Monitor and track the achievement of the team’s achievements and key performance indicators
- Propose new operational plans, including targeted budgets, work allocations and staff forecasts
- Acquire, allocate and optimise the use of and allocation of resources
- Develop learning roadmaps to support the professional development of the team
- Manage the performance and development process, including providing coaching and development opportunities to maximise the potential of each individual
Do You Have the Skills for This Role?
A Lead UX Designer needs 4 core competencies. Here's what's required and at what level.
Must-Have Skills (Advanced)
Communication
AdvancedInteracting with Others
Creative Thinking
AdvancedThinking Critically
Global Perspective
AdvancedStaying Relevant
Sense Making
AdvancedThinking Critically
SkillsFuture Skill Levels
3 levelsBasic
Recognise and understand fundamental concepts. Apply skills in routine situations with guidance.
Intermediate
Apply skills in varied situations independently. Analyse problems and adapt approaches as needed.
Advanced
Lead and innovate in complex situations. Evaluate strategies, guide teams, and drive improvements.
Technical Skills & Competencies (TSC) Levels
6 levelsFollow
Carry out routine tasks under close supervision. Follow established procedures and guidelines.
Assist
Perform tasks with some independence. Assist in non-routine situations and apply established techniques.
Apply
Apply skills and knowledge independently in varied situations. Analyse problems and adapt approaches.
Analyse
Analyse complex situations and develop solutions. Guide and mentor junior colleagues.
Strategise
Set strategic direction and drive innovation. Evaluate trade-offs and make high-impact decisions.
Transform
Lead industry transformation. Establish standards, shape policy, and provide expert advisory.
Technical Skills & Competencies
A Lead UX Designer requires 24 technical skills at specific proficiency levels.
Brand Management
Level 5Sales and Marketing
Visualise the desired user experience and lead the co-creation of branding strategy with internal and external stakeholders to develop the desired identity
Business Innovation
Level 5Business and Project Management
Prioritise business innovation opportunities and design digital architectures and processes to facilitate the creation of an innovative business environment
Business Requirements Mapping
Level 5Business and Project Management
Define overall strategies, objectives and priorities to underscore business requirement mapping activities and assess alignment between solutions, requirements and eventual outcomes
Process Improvement and Optimisation
Level 5Business and Project Management
Devise strategies for the adoption of improvements and optimisation of processes
Product Management
Level 5Business and Project Management
Anticipate future industry trends, and define the product incubation strategy and business model
Project Management
Level 5Business and Project Management
Lead end-to-end management of large programmes or multiple projects concurrently, coordinating project interdependencies
Stakeholder Management
Level 5Stakeholder and Contract Management
Define a strategic stakeholder management roadmap, and lead critical discussions and negotiations, addressing escalated issues or problems encountered
Test Planning
Level 5Development and Implementation
Develop a test strategy, and establish testing policies, guidelines and metrics according to internal and external standards
User Testing and Usability Testing
Level 5Development and Implementation
Establish user needs analysis frameworks to anticipate users’ future needs and establish test metrics and goals for usability testing
Budgeting
Level 4Business Finance
Manage budgeting and forecasting for annual financial and business planning within the business unit
Business Needs Analysis
Level 4Business and Project Management
Investigate existing business processes, evaluate requirements and define the scope for recommended solutions and programmes
Business Performance Management
Level 4General Management
Manage organisation performance systems across departments
Customer Experience Management
Level 4Sales and Marketing
Direct the operating rhythm for customer management processes and establish key touchpoints and interactive experiences that engage customers
Design Thinking Practice
Level 4Design and Architecture
Facilitate and guide stakeholders to apply design thinking methodologies and processes for the organisation
Learning and Development
Level 4People Development
Support employees to develop their skills and facilitate learning opportunities and coaching junior management employees
Market Research
Level 4Sales and Marketing
Direct market research and analytics activities and processes to optimise the quantity and quality of responses and business insights
Networking
Level 4Business Development
Develop business plans for new opportunities
Solution Architecture
Level 4Design and Architecture
Develop a solution architecture and prepare a technical blueprint for a given area, demonstrating how the solution addresses requirements
Strategy Planning
Level 4Business and Project Management
Develop resource allocation plans and implement strategies and policies
User Experience Design
Level 4Design and Architecture
Create user experience design concepts, develop user flow charts and drive modifications or enhancements to the product or service features
User Interface Design
Level 4Design and Architecture
Design the information architecture, process flow and user interface prototypes as well as graphical user interfaces
Manpower Planning
Level 3Business and Project Management
Facilitate recruitment of manpower to meet forecast requirements
People and Performance Management
Level 3People Development
Implement performance management programmes
Strategy Implementation
Level 3Strategy Planning and Implementation
Analyse strategies for critical business functions to ensure plans are within risk mitigation factors
European Skills Framework
ESCOSkills and knowledge areas required for this occupation based on European classification.
Essential
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