Lead UX Designer

Gather and evaluate user requirements

• Develop consultation process to engage stakeholders and users to determine their goals, needs and requirements
• Communicate insights to shape long-term product strategy
• Develop guidelines for researching of market, industry trends, competitors, and comparable experiences
• Evaluate user research findings
• Define interaction models, user task flows, and user interface specifications
• Review data to analyse user behaviour and interaction

Design user experience (UX) architecture and strategy

• Define the UX vision and roadmap
• Define standards for user-centric design, information architecture and usability
• Communicate scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders to get buy-in
• Ensure consistency with design and brand standards, analytics insight and customer feedback
• Deliver appropriate level of specification needed to ensure high quality development
• Approve design standards, design wireframes, mock-ups, specifications and patterns across channels and products

Conduct usability testing

• Oversee all phases of usability testing
• Determine refinements and iterations based on usability testing results to create the ‘optimum’ user experience
• Recommend alternative approaches to resolving user problems and ensure that product flows are logical

Optimise user experience

• Oversee improvements to functionality, design and navigation of application sites
• Drive the focus on customer loyalty and satisfaction when optimising user experience

Manage people and organisation

• Manage the budget expenditure and allocation across teams and projects
• Monitor and track the achievement of the team’s achievements and key performance indicators
• Propose new operational plans, including targeted budgets, work allocations and staff forecasts
• Acquire, allocate and optimise the use of and allocation of resources
• Develop learning roadmaps to support the professional development of the team
• Manage the performance and development process, including providing coaching and development opportunities to maximise the potential of each individual

Sales and Marketing

Visualise the desired user experience and lead the co-creation of branding strategy with internal and external stakeholders to develop the desired identity

Business and Project Management

Prioritise business innovation opportunities and design digital architectures and processes to facilitate the creation of an innovative business environment

Business and Project Management

Define overall strategies, objectives and priorities to underscore business requirement mapping activities and assess alignment between solutions, requirements and eventual outcomes

Business and Project Management

Devise strategies for the adoption of improvements and optimisation of processes

Business and Project Management

Anticipate future industry trends, and define the product incubation strategy and business model

Business and Project Management

Lead end-to-end management of large programmes or multiple projects concurrently, coordinating project interdependencies

Stakeholder and Contract Management

Define a strategic stakeholder management roadmap, and lead critical discussions and negotiations, addressing escalated issues or problems encountered

Development and Implementation

Develop a test strategy, and establish testing policies, guidelines and metrics according to internal and external standards

Development and Implementation

Establish user needs analysis frameworks to anticipate users’ future needs and establish test metrics and goals for usability testing

Business Finance

Manage budgeting and forecasting for annual financial and business planning within the business unit

Business and Project Management

Investigate existing business processes, evaluate requirements and define the scope for recommended solutions and programmes

General Management

Manage organisation performance systems across departments

Sales and Marketing

Direct the operating rhythm for customer management processes and establish key touchpoints and interactive experiences that engage customers

Design and Architecture

Facilitate and guide stakeholders to apply design thinking methodologies and processes for the organisation

People Development

Support employees to develop their skills and facilitate learning opportunities and coaching junior management employees

Sales and Marketing

Direct market research and analytics activities and processes to optimise the quantity and quality of responses and business insights

Business Development

Develop business plans for new opportunities

Design and Architecture

Develop a solution architecture and prepare a technical blueprint for a given area, demonstrating how the solution addresses requirements

Business and Project Management

Develop resource allocation plans and implement strategies and policies

Design and Architecture

Create user experience design concepts, develop user flow charts and drive modifications or enhancements to the product or service features

Design and Architecture

Design the information architecture, process flow and user interface prototypes as well as graphical user interfaces

Business and Project Management

Facilitate recruitment of manpower to meet forecast requirements

People Development

Implement performance management programmes

Strategy Planning and Implementation

Analyse strategies for critical business functions to ensure plans are within risk mitigation factors