Infocomm TechnologyStrategy and Governance

Associate UX Designer

The Associate User Experience Designer assists in the design of user journeys and development of wireframes, ensuring design work is consistent with design and brand standards, analytics insights and customer feedback. He/She coordinates consultation sessions with stakeholders to gather requirements and needs, conducts research on user needs and behaviours, market and industry trends, as well as comparable experiences to support development of user experience (UX). He assists in usability assessments and tests, and analyses the pros and cons of refinements and iterations. He works under supervision to effectively deal with unfamiliar issues. He is knowledgeable of user experience design methodologies and familiar with relevant design tools and software. The Associate UX Designer is analytical in the evaluation of user feedback and offers new and fresh perspectives and suggestions to optimise the user experience. He is articulate and comfortable with brainstorming and putting forth his ideas to team members and other stakeholders to co-create an ideal user experience.

What Does a Associate UX Designer Do?

Key Responsibilities & Tasks

Gather and evaluate user requirements

  • Coordinate consultation sessions with stakeholders to gather requirements and needs
  • Conduct research on market, industry trends, competitors, and comparable experiences
  • Conduct research on user needs and behaviour
  • Support the identification of verbal and non-verbal challenges
  • Support the development of personas and usage scenarios

Design user experience (UX) architecture and strategy

  • Assist in the design of user journeys and development of wireframes to enable effortless navigation
  • Ensure design work is consistent with design and brand standards, analytics insights and customer feedback
  • Document design standards, design wireframes, mock-ups, specifications and patterns across channels and products
  • Implement interaction models, user task flows, and user interface specifications

Conduct usability testing

  • Assist in usability assessments and tests
  • Analyse the pros and cons of refinements and iterations based on usability assessments and tests
  • Identify and troubleshoot issues during usability assessments and tests

Optimise user experience

  • Collect user feedback on user experience with application sites
  • Implement application site improvements to functionalities, design and navigation to enhance user experience

Do You Have the Skills for This Role?

A Associate UX Designer needs 4 core competencies. Here's what's required and at what level.

Must-Have Skills (Advanced)

Communication

Advanced

Interacting with Others

Creative Thinking

Advanced

Thinking Critically

Supporting Skills

Global Perspective

Intermediate

Staying Relevant

Sense Making

Intermediate

Thinking Critically

SkillsFuture Skill Levels

3 levels
1

Basic

Recognise and understand fundamental concepts. Apply skills in routine situations with guidance.

2

Intermediate

Apply skills in varied situations independently. Analyse problems and adapt approaches as needed.

3

Advanced

Lead and innovate in complex situations. Evaluate strategies, guide teams, and drive improvements.

Technical Skills & Competencies (TSC) Levels

6 levels
1

Follow

Carry out routine tasks under close supervision. Follow established procedures and guidelines.

2

Assist

Perform tasks with some independence. Assist in non-routine situations and apply established techniques.

3

Apply

Apply skills and knowledge independently in varied situations. Analyse problems and adapt approaches.

4

Analyse

Analyse complex situations and develop solutions. Guide and mentor junior colleagues.

5

Strategise

Set strategic direction and drive innovation. Evaluate trade-offs and make high-impact decisions.

6

Transform

Lead industry transformation. Establish standards, shape policy, and provide expert advisory.

Technical Skills & Competencies

A Associate UX Designer requires 14 technical skills at specific proficiency levels.

Brand Management

Level 3

Sales and Marketing

Deliver branding designs and execute branding and public relations campaigns and activities, incorporating customers' perspectives and responses

Budgeting

Level 3

Business Finance

Prepare business unit’s operational budgets

Business Needs Analysis

Level 3

Business and Project Management

Elicit and analyse business requirements from key stakeholders and assess relevant solutions and their potential impact

Business Performance Management

Level 3

General Management

Monitor performance of the department

Business Requirements Mapping

Level 3

Business and Project Management

Analyse relevant information from stakeholders and map business requirements to existing processes to identify gaps and/or opportunities

Design Thinking Practice

Level 3

Design and Architecture

Apply design thinking methodologies and execute design thinking processes to challenge norms and conventions in the organisation

Process Improvement and Optimisation

Level 3

Business and Project Management

Identify and Implement the adoption of process improvement and optimisation methods

Product Management

Level 3

Business and Project Management

Identify competitor, consumer and technology trends impacting the product, and manage the product lifecycle and performance

Stakeholder Management

Level 3

Stakeholder and Contract Management

Serve as the organisation's main contact point for stakeholder communications, clarifying responsibilities among stakholders, and engaging them to align expectations

Test Planning

Level 3

Development and Implementation

Determine requirements and develop a phase test plan, identifying optimal schedules and means for executing test scripts

User Testing and Usability Testing

Level 3

Development and Implementation

Analyse users’ desired needs to identify and design solutions. and conduct observation studies to uncover usability issues in the organisation’s products

Customer Experience Management

Level 2

Sales and Marketing

Recognise customer profiles and preferences, and execute the customer engagement strategy, creating a positive customer experience through day to day interactions

Market Research

Level 2

Sales and Marketing

Conduct research and gather data on customers and competitors, to support the analysis of product performance, market trends and marketing effectiveness

User Experience Design

Level 2

Design and Architecture

Translate key user experience concepts and guidelines into simple wireframes, proposing elements of aesthetics and accessibility that would impact the user experience

European Skills Framework

ESCO

Skills and knowledge areas required for this occupation based on European classification.

Career Paths from Associate UX Designer

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Will AI Threaten Your Job?

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Quick Facts

TrackStrategy and Governance
Core Skills4
Technical Skills14
Key Tasks14

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