Management & LeadershipAdministrative and commercial managersISCO 1223
product manager
Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
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Core competency requirements inferred from the occupation's skill profile. Take the free assessment to see how you match.
Must-Have Skills (Advanced)
CommunicationAdvanced
Creative ThinkingAdvanced
Digital FluencyAdvanced
Supporting Skills
Decision MakingIntermediate
CollaborationIntermediate
Global PerspectiveIntermediate
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (27)
product life-cycleproduct life-cycleThe management of the life-cycle of a product from the development stages to the market entry and market removal.design managementdesign managementThe way in which design principles are incorporated to help achieve business objectives, create products and services, obtain new customers, and support marketing activities.socio-economic trends in your sectorsocio-economic trends in your sectorSituation and evolution of a sector from a socio-economic perspective. Economic parameters such as the value contribution to the GDP of this sector, public and private investment, open calls and fundi...market researchmarket researchThe processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets...industrial research and developmentindustrial research and developmentThe set of activities that companies carry out to do industrial innovation and introduce new engineering products and services or new industrial production processes.combine business technology with user experiencecombine business technology with user experienceAnalyse and exploit the points where technology, user experience, and business meet in order to create and develop new products.persuade clients with alternativespersuade clients with alternativesDescribe, detail, and compare possible alternatives that clients could take about products and services to persuade them to take a decision that benefits both the company and the client.define technology strategydefine technology strategyCreate an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives, taking into account an...analyse market financial trendsanalyse market financial trendsMonitor and forecast the tendencies of a financial market to move in a particular direction over time.plan product managementplan product managementManage the scheduling of procedures which aim to maximise sales objectives, such as forecasting market trends, product placement, and sales planning.develop communications strategiesdevelop communications strategiesManage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.draw conclusions from market research resultsdraw conclusions from market research resultsAnalyse, draw conclusions and present major observations from the results of market research. Suggest on potential markets, prices, target groups, or investments.manage the customer experiencemanage the customer experienceMonitor, create and oversee customer experience and perception of brand and service. Ensure pleasant customer experience, treat customers in a cordial and courteous manner.organise participation in local or international eventsorganise participation in local or international eventsApply for and secure a place to participate in local or international exhibitions and competitions.oversee quality controloversee quality controlMonitor and assure the quality of the provided goods or services by overseeing that all the factors of the production meet quality requirements. Supervise product inspection and testing.analyse economic trendsanalyse economic trendsAnalyse developments in national or international trade, business relations, banking, and developments in public finance and how these factors interact with one another in a given economic context.develop new productsdevelop new productsDevelop and generate new products and product ideas based on market research on trends and niches.develop promotional toolsdevelop promotional toolsGenerate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.analyse consumer buying trendsanalyse consumer buying trendsAnalyse buying habits or currently prevalent customer behaviour.design customer experiencesdesign customer experiencesCreate customer experiences to maximise client's satisfaction and profitability.make data-driven decisionsmake data-driven decisionsCollect data such as Key Performance Indicators (KPIs) for an organisation and use the information to formulate actions and strategies.identify market nichesidentify market nichesAnalyse the composition of the markets, segment these into groups, and highlight the opportunities that each one of these niches represent in terms of new products.execute marketing planexecute marketing planCarry out all the activities involved in achieving specific marketing objectives within a given timeframe.develop business plansdevelop business plansPlan, write and collaborate in the implement business plans. Include and foresee in the business plan the market strategy, the competitive analysis of the company, the design and the development of th...develop product designdevelop product designConvert market requirements into product design and development.prepare market research reportsprepare market research reportsReport on the outcomes of the market research, main observations and outcomes, and notes helpful for analysing the information.perform market researchperform market researchGather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.
Optional (34)
consumer goods industryconsumer goods industryThe consumer goods industry refers to a concrete economic sector that produce and sell goods to consumers for they direct consumption, enjoyment or use. Industry that covers a wide range of activities...production processesproduction processesMaterials and techniques required in the production and distribution processes.web analyticsweb analyticsThe characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users' behaviour and to improve the performance of a website.pricing strategiespricing strategiesThe techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence...circular economycircular economyThe circular economy aims to keep materials and products in use for as long as possible, extracting the maximum value from them while in use and recycling them at the end of their life cycle. It impro...cost managementcost managementThe process of planning, monitoring and adjusting the expenses and revenues of a business in order to achieve cost efficiency and capability.quality standardsquality standardsThe national and international requirements, specifications and guidelines to ensure that products, services and processes are of good quality and fit for purpose.solar productssolar productsThe varieties and key features of solar products such as solar panels, solar water heaters or solar-powered chargers. Moreover, the knowledge of their functionalities, components and legal requirement...market pricingmarket pricingPrice volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.product comprehensionproduct comprehensionThe offered products, their functionalities, properties and legal and regulatory requirements.product data managementproduct data managementThe use of software to track all information concerning a product such as technical specifications, drawings, design specifications, and production costs.sales strategiessales strategiesThe principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.analyse cultural trendsanalyse cultural trendsKeep up to date with popular cultural trends such as pop culture, cultural and social slang.create prototype of user experience solutionscreate prototype of user experience solutionsDesign and prepare mock-ups, prototypes and flows in order to test User Experience (UX) solutions or to collect feedback from users, customers, partners or stakeholders.manage feedbackmanage feedbackProvide feedback to others. Evaluate and respond constructively and professionally to critical communication from colleagues and customers.study sales levels of productsstudy sales levels of productsCollect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and ...coordinate eventscoordinate eventsLead events by managing budget, logistics, event support, security, emergency plans and follow up.manage budgetsmanage budgetsPlan, monitor, report on the budget and prepare set production budgets.schedule productionschedule productionSchedule the production aiming maximum profitability while still maintaining the company KPIs in cost, quality, service and innovation.carry out sales analysiscarry out sales analysisExamine sales reports to see what goods and services have and have not sold well.perform product testingperform product testingTest processed workpieces or products for basic faults.manage profitabilitymanage profitabilityRegularly review sales and profit performance.advise on communication strategiesadvise on communication strategiesProvide companies and organisations with consulting services concerning their internal and external communication plans and their representation, including their presence online. Recommend improvement...apply strategic thinkingapply strategic thinkingApply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.track key performance indicatorstrack key performance indicatorsIdentify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.maximise sales revenuesmaximise sales revenuesIncrease possible sales volumes and avoid losses through cross-selling, upselling or promotion of additional services.integrate marketing strategies with the global strategyintegrate marketing strategies with the global strategyIntegrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.develop revenue generation strategiesdevelop revenue generation strategiesElaborate methodologies through which a company markets and sells a product or service to generate income.manage production systemsmanage production systemsOrganize, manage, and maintain all aspects of production, including product design, production planning, and production control systems (for example by the use of the computer program WFM).manage the handling of promotional materialsmanage the handling of promotional materialsPlan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.follow production schedulefollow production scheduleFollow production schedule taking into account all requirements, times and needs. This schedule outlines what individual commodities must be produced in each time period and encapsulates various conce...provide improvement strategiesprovide improvement strategiesIdentify root causes of problems and submit proposals for effective and long-term solutions.analyse data about clientsanalyse data about clientsStudy data about clients, visitors, customers or guests. Gather, process and analyse data about their characteristics, needs and buying behaviours.ensure products meet regulatory requirementsensure products meet regulatory requirementsStudy, implement, and monitor the integrity and compliance of products with the required regulatory aspects by law. Advise on applying and abiding by regulations on the product and manufacturing regul...
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Quick Facts
SectorManagement & Leadership
ISCO GroupAdministrative and commercial managers
Essential Skills27
Core Skills6