EducationTeaching professionalsISCO 2320
business and marketing vocational teacher
Business and marketing vocational teachers instruct students in their specialised field of study, sales and marketing, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a sales and marketing-related profession. Business and marketing vocational teachers monitor the students' progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of sales and marketing through assignments, tests and examinations.
European Skills Framework
Skills and knowledge areas required for this occupation based on European classification.
Essential (25)
customer servicecustomer serviceProcesses and principles related to the customer, client, service user and to personal services; these may include procedures to evaluate customer's or service user's satisfaction.assessment processesassessment processesVarious evaluation techniques, theories, and tools applicable in the assessment of students, participants in a programme, and employees. Different assessment strategies such as initial, formative, sum...sales activitiessales activitiesThe supply of goods, sale of goods and the related financial aspects. The supply of goods entails the selection of goods, import and transfer. The financial aspect includes the processing of purchasin...learning difficultieslearning difficultiesThe learning disorders some students face in an academic context, especially Specific Learning Difficulties such as dyslexia, dyscalculia, and concentration deficit disorders.instructional strategiesinstructional strategiesThe techniques that instructors use to deliver lessons. The aim of these strategies is to make students become more involved in the learning process.teamwork principlesteamwork principlesThe cooperation between people characterised by a unified commitment to achieving a given goal, participating equally, maintaining open communication, facilitating effective usage of ideas etc.marketing principlesmarketing principlesThe principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.curriculum objectivescurriculum objectivesThe goals identified in curricula and defined learning outcomes.prepare lesson contentprepare lesson contentPrepare content to be taught in class in accordance with curriculum objectives by drafting exercises, researching up-to-date examples etc.facilitate teamwork between studentsfacilitate teamwork between studentsEncourage students to cooperate with others in their learning by working in teams, for example through group activities.monitor developments in field of expertisemonitor developments in field of expertiseKeep up with new research, regulations, and other significant changes, labour market related or otherwise, occurring within the field of specialisation.manage student relationshipsmanage student relationshipsManage the relations between students and between student and teacher. Act as a just authority and create an environment of trust and stability.adapt teaching to student's capabilitiesadapt teaching to student's capabilitiesIdentify the learning struggles and successes of students. Select teaching and learning strategies that support students’ individual learning needs and goals.apply teaching strategiesapply teaching strategiesEmploy various approaches, learning styles, and channels to instruct students, such as communicating content in terms they can understand, organising talking points for clarity, and repeating argument...maintain students' disciplinemaintain students' disciplineMake sure students follow the rules and code of behaviour established in the school and take the appropriate measures in case of violation or misbehaviour.assess studentsassess studentsEvaluate the students' (academic) progress, achievements, course knowledge and skills through assignments, tests, and examinations. Diagnose their needs and track their progress, strengths, and weakne...teach marketing principlesteach marketing principlesInstruct students in the theory and practice of marketing, with the aim of assisting them in pursuing a future career in this field, more specifically in courses such as sales strategies, brand market...teach customer service techniquesteach customer service techniquesTeach techniques designed to maintain customer service standards at a satisfactory level.adapt training to labour marketadapt training to labour marketIdentify developments in the labour market and recognise their relevance to the training of students.give constructive feedbackgive constructive feedbackProvide founded feedback through both criticism and praise in a respectful, clear, and consistent manner. Highlight achievements as well as mistakes and set up methods of formative assessment to evalu...perform classroom managementperform classroom managementMaintain discipline and engage students during instruction.assist students in their learningassist students in their learningSupport and coach students in their work, give learners practical support and encouragement.apply intercultural teaching strategiesapply intercultural teaching strategiesEnsure that the content, methods, materials and the general learning experience is inclusive for all students and takes into account the expectations and experiences of learners from diverse cultural ...work in vocational schoolwork in vocational schoolWork in a vocational school that instructs students in practical courses.develop course outlinedevelop course outlineResearch and establish an outline of the course to be taught and calculate a time frame for the instructional plan in accordance with school regulations and curriculum objectives.
Optional (22)
sales argumentationsales argumentationTechniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.business lawbusiness lawThe field of law concerned with the trade and commerce activities of businesses and private persons and their legal interactions. This relates to numerous legal disciplines, including tax and employme...digital marketing techniquesdigital marketing techniquesThe marketing techniques used on the web to reach and engage with stakeholders, customers and clients.services marketingservices marketingThe set of marketing activities for businesses that provide services to improve brand awareness and raise sales. It focuses on intangible commodities.social media marketing techniquessocial media marketing techniquesThe marketing methods and strategies used to increase attention and website traffic through social media channels.financial managementfinancial managementThe field of finance that concerns the practical process analysis and tools for designating financial resources. It encompasses the structure of businesses, the investment sources, and the value incre...ICT sales methodologiesICT sales methodologiesThe practices used in the ICT sector to promote and sell products, services or applications such as SPIN Selling, Conceptual Selling and SNAP Selling.disability typesdisability typesThe nature and types of disabilities affecting the human beings such as physical, cognitive, mental, sensory, emotional or developmental and the specific needs and access requirements of disabled peop...sales promotion techniquessales promotion techniquesThe techniques used to persuade customers to purchase a product or a service.marketing department processesmarketing department processesThe different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertis...brand marketing techniquesbrand marketing techniquesThe methods and systems used in researching and establishing a brand identity for marketing purposes.channel marketingchannel marketingThe strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.content marketing strategycontent marketing strategyThe process of creation and share of media and publishing content in order to acquire customers.sales department processessales department processesThe different processes, duties, jargon, role in an organisation, and other specificities of the sales department within an organisation.marketing mixmarketing mixPrinciple of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.market pricingmarket pricingPrice volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.sales strategiessales strategiesThe principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.accountingaccountingThe documentation and processing of data regarding financial activities.mobile marketingmobile marketingThe study of marketing which uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes...assist students with equipmentassist students with equipmentProvide assistance to students when working with (technical) equipment used in practice-based lessons and solve operational problems when necessary.manage resources for educational purposesmanage resources for educational purposesIdentify the necessary resources needed for learning purposes, such as materials in class or arranged transportation for a field trip. Apply for the corresponding budget and follow up on the orders.provide lesson materialsprovide lesson materialsEnsure that the necessary materials for teaching a class, such as visual aids, are prepared, up-to-date, and present in the instruction space.
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